Some young adults swap clubbing for crocheting. They call it their “granny era”.


At first, many young people on TikTok embraced what was called “Grandma on the coast“Style – wearing linens, kaftans and other comfort items while lounging in cozy homes, a la Nancy Meyers.

Now some of these young adults are going all out and embracing what they refer to as their “granny era.” They have adopted hobbies and behaviors often associated with older generations including: knitting, crocheting, needlework, and staying home (rather than going out).

And they post about it online.

On TikTok, the hashtag “#grandmaera” has been viewed more than 7,000 times – a relatively small day compared to what it means to be “viral” on TikTok. Still, a search for the phrase on the platform reveals dozens of videos of young people, typically women, using granny-era language. Hundreds of people on Twitter have also used the terminology to refer to their lifestyle.

Some who shared their “granny era” anecdotes say they turned to a more low-key lifestyle because they felt overwhelmed in social settings like parties, bars and clubs and prefer the serenity of being home on a Saturday night stay.

“We’ve seen grandmothers being easygoing and laid back, moving away from the ‘really hard work’ and hustle and bustle mentality. They’re just living life and enjoying things,” said Heather Sims, 28, who posted a TikTok about her “grandma era.” “I think a lot of people that age want to embody that earlier.”

Some experts suggest that the pace change among younger people may be due to habits they picked up in the early days of the pandemic. When people were forced into quarantine, it likely contributed to a rise in more introverted behaviors.

Kelly Moore, the director of the Center for Psychological Services at Rutgers University Graduate School of Applied and Professional Psychology, said the resilience of young people during the lockdown has prompted them to take up hobbies and behaviors that may distract them during the pandemic.

“I feel like there’s something very positive about these traditional skills being kept alive by younger generations,” Moore said, noting that social media likely served to teach younger people hobbies typically associated with older generations are.

Jessica Bodie, director of child care at the University of Pennsylvania, said some teens and young people with social anxiety thrived and engaged in activities at home during the pandemic, but have since struggled to reintegrate into social settings.

Psychologists “preach a lot about self-care” and advocate activities that promote well-being, like knitting, gardening and baking,” she said. But if a person uses these hobbies to avoid social contact, they could potentially be problematic.

For teenagers like Kay Pham-Nguyen, 19, living in her “granny era” hasn’t stopped her from socializing. But she said it gave her an appreciation for spending time alone and appreciating the validation that comes with the craft she has embraced.

“I feel like people who have crocheted and things like that have learned to value themselves more and spend time with themselves,” she said.

Pham-Nguyen also said, “Honestly, I wouldn’t want to show my kids a photo of me partying.”

Some have noted that the trend on TikTok appears to be largely shared by white women.

It’s one of the reasons Moriah Stephens, 30, wanted to post her own “granny era” video.

“As black women, we feel that we need to dress a certain way or look a certain way in order to be more acceptable in society… [grandma era] might look a little too sloppy but it’s comfortable and I’m clean and together,” Stephens said. “That should be all that matters.”

Stephens said her “granny era” activities consisted of wearing kaftans and baati, traditional Somali house clothes, and drinking early morning coffee on her balcony.

After spending time with her grandmother in Ohio, she says she found they share many of the same habits, like staying with friends and watching TV while relaxing on the couch.

These similarities led Stephens to further embrace the “granny era” label.

“I feel like the term ‘homebody’ has been rebranded to ‘granny era,'” she said.

And that’s what she’s here for. Some young adults swap clubbing for crocheting. They call it their “granny era”.

Fry Electronics Team

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