Sony Music Group opens new Southeast Asia headquarters in Singapore
Sony music group (SMG) has opened its flagship Southeast Asia headquarters based in Singapore.
SMG says the opening of the headquarters “increases its investment and cements its long-term commitment to the region.”
The new office will be home to SMG companies, among others SonyMusicEntertainment (SMEs), Sony music publisher (SMP) and a service company for artists and labels The Orchardas well as serve as a new base for Sony Interactive Entertainment, developer of PlayStation.
SMG says its new headquarters will house specialists in pan-regional marketing, data analytics, human resources, finance, digital innovation, business development, A&R and advertising, who will focus on Singapore and the wider region.
The company also says that establishing the regional hub in Singapore will allow it to leverage “the talent pool and technology ecosystem” in Singapore.
At the official opening, Singaporean superstar Sezairi, who recently broke records in Singapore, Malaysia and Indonesia, presented his hit song “IYou’re the onejoined fellow Singaporean superstars Linying and Benjamin Khen to sing their hits in a pre-taped performance for an audience including government officials, Southeast Asian entertainment industry dignitaries and the leadership of SMG.
Singapore’s Minister of State for the Department of Trade and Industry and the Department of Culture, Society and Youth Alvin Tan was present at the event alongside Tse Yong Lim, Vice President of the Singapore Economic Development Board.
Several senior executives from SMG companies were also present at the opening.
In Southeast Asia, Sony Music Group is home to artists such as Eric Chou, Sezairi, Tabitha Nauser, Gary Valenciano, Zee Avi, Dandy Hendstyo, Rhosy, Jason Chan, A-Teez, Ben&Ben and Fatin.
“Asia is a diverse and vibrant region that has become a cultural force to be reckoned with, boasting some of the finest talent and creators in the world.”
Shridhar Subramaniam, Sony Music Entertainment
Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment said: “Asia is a diverse and vibrant region that has become a cultural force to be reckoned with and is home to some of the finest talent and creator of the world has world.
“Sony Music has a rich history of discovering and supporting some of Asia’s most celebrated artists and influential music, and it’s fitting that Singapore, a technology, business and arts hub long considered a gateway to the rest of Asia, is the Basis for the next stage of our growth.
“Our new Southeast Asia headquarters will allow us to work more closely with our sister companies, combining innovation with entertainment to create even more benefits and opportunities for artists across the region.”
Mr. Lim Tse Yong, Vice President and Head, Capital Goods and Conglomerates, Singapore Economic Development Board, said: “We are delighted with Sony Music Group’s decision to establish Singapore as its Southeast Asia headquarters.
“This is a testament to our continued appeal as a hub for companies to advance their business, innovation and talent goals for the region. We look forward to the exciting offerings that Sony Music Group will bring to its artists and audiences across Southeast Asia from Singapore.”
“We are delighted to have moved into this new office in Singapore alongside the rest of Sony Music Group.”
Carol Ng, Sony Music Publishing
Carol Ng, President of Asia, Sony Music Publishing, said: “We are delighted to have moved into this new office in Singapore alongside the rest of Sony Music Group.
“There is a cultural richness in Asia that has inspired countless songwriters of different genres and generations. We are looking for the next generation of Asian songwriting talent to add to our existing roster, bring new music to our audiences and spread Asian music worldwide.”
“We always want to make sure our labels and partners have access to the information, opportunities, platforms and services they need to grow their audiences in markets worldwide.”
Priya Dewan VP, The Orchard
Priya Dewan VP, International Marketing, Asia Pacific and MD, Southeast Asia and Korea at The Orchard: “The music scene in Asia is thriving.
“We always want to make sure our labels and partners have access to the information, opportunities, platforms and services they need to grow their audiences in markets worldwide.”music business worldwide
https://www.musicbusinessworldwide.com/sony-music-group-opens-new-southeast-asia-hq-in-singapore/ Sony Music Group opens new Southeast Asia headquarters in Singapore