Sony Music Entertainment Middle East and Hamdy BadrEgyptian music and events production company Craft Media has reached an exclusive partnership to sign, produce and promote Arab music and artists in the Middle East, the company announced on Thursday. Two (July 18).
The new deal strengthens the relationship between the two companies, having previously signed a multi-year multi-artist production deal in March 2021.
That initial partnership has resulted in several hits on regional charts, including songs by Arab stars like Wael Kfoury (“Kelna Mnenjar”), according to a release. ”), Karim Mahmoud Abdelaziz (“Elghazala Ra2ya”), Ahmed Saad (“Sayrena Ya Donia”) and Elissa (“Damayer”) as well as the album Ya Fatenny by Egyptian superstar Hamaki, who created the hits “Law Hatsib”, “Tak,” Zayaha Meen “and” La Malama. Managed by Badr, Hamaki also became the first Arab artist to perform in an online game Fortnite under the banner of the Soundwave Series in October 2021.
According to the IFPI Global Music Report published in March, the Middle East and North Africa (MENA) region saw a 35% growth in recorded music market revenue in 2021, became the fastest growing region in the world by that metric.
“Craft Media’s creative prowess, coupled with our years of experience in the music industry and our international network of talent and collaborators, give our artists an edge in the competitive marketplace. paintings,” said the general manager of Sony Music Middle East Mike Fairburn in a statement. “Today’s partnership sets forth a long-term strategy to expand the influence of Arab music and artists across the region and beyond.”
Badr added, “We’ve had an extraordinary year and our commitment to each other attests to our confidence in what we can achieve for artists, their music and the industry. regional business by working together as a team. I couldn’t ask for a more trusting, passionate group of people to collaborate than Sony Music, and we’re excited about what’s to come in the months and years to come. “
https://www.billboard.com/pro/sony-music-middle-east-craft-media-arabic-artists-deal/ Sony Music Middle East and Craft Media Partner to sign Arab artists – Billboard