Sports retailer Decathlon plans to expand to Cork, Galway, Waterford and Limerick as Ireland sales hit €37m

Sports retail giant Decathlon’s Irish operation is looking to expand its store network here in Cork, Galway, Waterford and Dublin.

as emerges from new accounts from Decathlon Sports Ireland Ltd which show revenue here more than doubled to €37.22 million last year.

The French-owned retailer currently operates a single store in Ballymun, Dublin and its opening in June 2020 was Decathlon’s best-ever opening in a new country in terms of sales and visitors to a new store.

Last year, the business built on the first successful opening as revenue grew 124 percent, or €20.64 million, from €16.58 million to €37.22 million.

Earlier this year Decathlon confirmed plans to open a second store here after signing a 25-year lease for a building in Limerick’s Parkway Retail Park and will use the same concept as its Ballymun store with around 5,000 square meters of retail space for 70 track sports .

Speaking on the company’s future plans, the board said: “In April 2022 it was officially announced the opening of a new store in Limerick in 2023. As part of its future developments, Decathlon is also looking for premises or land to expand its Irish business network in Cork, Galway, Waterford and Dublin.”

The Irish business is led by Chief Executive Bastien Grandgeorge and on the performance of the Irish business over the past year, the board states: “Due to the pandemic, our Ballymun shop was closed for more than five months from 1 January to mid-May 2021, during our e-commerce operations were up and running”.

They explain that “despite this difficult period and due to the reopening effect, our business was in line with our targets for 2021.”

Decathlon launched its online sale here in 2015 and the directors state that under the supply heading, “Despite the pandemic, our business was not significantly impacted in the first half of 2021 and our performance in 2021 was in line with our targets” . .

Since June 2018, Decathlon Ireland Sports Ltd has also acted as a supply hub for its European operations.

The accounts show that the company’s revenue rose 19 percent last year from €5.52 billion to €6.6 billion.

The company’s pre-tax profit increased last year by 40 percent from 53.3 million euros to 75 million euros.

A revenue breakdown shows that €6.19 billion was generated in Europe, €372.2 million in the rest of the world and €37.22 million in Ireland. The company did not pay a dividend.

The number of employees in the company rose from 103 to 150 last year and personnel costs rose from €3.8 million to €5.43 million. Sports retailer Decathlon plans to expand to Cork, Galway, Waterford and Limerick as Ireland sales hit €37m

Fry Electronics Team

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