Spotify Director, Head of Global International Licensing Exits, Joins YouTube Music as CEO, APAC

Long time Spotify CEO Paul Smith has left his role as Director, Head of Global International Licensing at the streaming company.

Veteran music executives joined Google as CEO, Music on YouTubeAPAC, which he revealed in a LinkedIn parcel this week.

At Spotify, according to Smith’s LinkedIn profile, he’s responsible for driving the company’s global expansion through new market launches through commercial licensing partnerships with both local rights holders and local rights holders. regional and global.

Some of those 100+ markets include South Korea, India, Vietnam, Thailand, Russia, South Africa and Israel.

The Singapore-based CEO also said he is responsible for “leading a team of industry experts, directing a commercial and strategic approach among industry rights holders to support initiatives.” fully localized value output.

Prior to joining Spotify, spent a year as Vice President, Sales & Brand Relations at MixRadio.

There, according to his LinkedIn profile, he played a role in LINE Corp’s acquisition of Microsoft’s entertainment project ‘MixRadio’.

He also spent a year at Microsoft as Director, Global Head of Big Label Relations.

In that role, he says he has led the commercial and strategic development of Microsoft’s relationships with major record labels and other key industry rights holders.

Prior to joining Microsoft, Smith worked at mobile technology company Nokia for over seven years in various senior roles such as corporate relations roles.

He is mostly recent

Smith initially joined Nokia in 2006 as the Global Head of New Markets, Music.

The veteran music executive’s experience also includes a year at Sanctuary Recording Corporation as Business Development Manager from 1999 to 2000.

He also spent four years at Universal Music Group was Senior Country Account Manager from 1995 to 1999.

“We have experienced tremendous growth in both the advertising and subscription businesses around the world, including APAC.”

Lyor Cohen, YouTube

In a statement, YouTube’s Global Music Director, Lyor Cohen, said: “We’re excited to welcome Paul to the YouTube team this year of the Tiger. We have experienced tremendous growth in both the advertising and subscription businesses around the world, including APAC.

“Paul has joined our team at an exciting time as innovation is happening across Asia Pacific with new monetization options for creators and new ways to serve viewers and will continue to build our relationships in the region.”

“Having been in the region for many years, I’ve witnessed the incredible growth of YouTube’s music businesses in APAC.”

Paul Smith

Paul Smith, added: “Having been in the region for many years, I have witnessed the incredible growth of YouTube’s music businesses in APAC.

“I am honored to be able to join and learn from such an amazing team at YouTube, while learning about and contributing to the future of the fastest growing music platform.

“Our artists and creators across the region are building on their success stories around the world, and I look forward to working closely with their partners and creators. me to help them accelerate their growth.”

Worldwide music business

https://www.musicbusinessworldwide.com/spotifys-global-head-of-international-licensing-exits-joins-google-as-md-youtube-music-apac12345/ Spotify Director, Head of Global International Licensing Exits, Joins YouTube Music as CEO, APAC

Fry Electronics Team

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