Almost a year since Spotify started the company has rebranded its Clubhouse competitor social audio app Greenroom.
Now known as Spotify Live, the platform brings Spotify’s live capabilities right into the Spotify app.
According to Spotify, this change reflects its “belief in the future of live audio creators and live experiences made available to all 406 million Spotify listeners around the world.”
Spotify Live can now be found both as a standalone app and as a live stream feature within the Spotify app alongside music and podcasts.
Listeners can tune into live programs on Spotify from the creator’s podcast or artist page and join chats from the Spotify Live app.
Live audio on the Spotify app is currently only available for original programs, while independent developers who want to go live can still do so on the Spotify Live app, Spotify will be in a blog entry.
Spotify told TechCrunch that “Live Listening in the main Spotify app doesn’t support the interactive features like audience questions” but instead “allows creators to interact with their audience in real-time and acts as a creation mechanism for hosts.”
Greenroom shows are now available on Spotify Live Lorem life with Dev Lemons and Max Motley, Deux Me After Dark with Deuxmoi and Internet people live with Zack Fox.
Greenroom was formerly known as Locker Room, which is Spotify acquired in March last year after buying media and technology company Betty Labs for a reported $62 million.
During the pandemic, Locker Room’s competitor, Clubhouse, proved a valuable tool for conversations, peaking at nearly 10 million monthly downloads in February 2021, he says forbes.
Companies like Spotify and Twitter are fast with their “Spaces” feature started However, competitor apps was the Clubhouse app until April 2021 downloaded around 922,000 times.
Twitter has continued to release new features for Spaces since its full rollout in 2021, such as: B. The option to add co-hosts, and some chats have done so dressed more than 150,000 people for a single session.
However, the app, which was officially known as Greenroom, only managed 275,000 global downloads after acquiring it from Apple’s App Store. says TechCrunch.
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https://www.musicbusinessworldwide.com/spotify-integrates-live-audio-streaming-into-main-app-rebrands-greenroom-as-spotify-live/ Spotify integrates live audio streaming into the main app and renames Greenroom to Spotify Live