Spotify Launches Specialist K-Pop Executive Recruitment Campaign

Spotify is increasing its investments in leading K-pop talent.


MBW has spotted a series of vacancies looking for specialist K-Pop executives based in Seoul and Singapore.

The K-pop executive recruitment campaign comes a year after the music-streaming company arrived in South Korea, home of K-pop.

The first of these job ads is for a Singapore-based K-Pop content marketing specialist, and according to the ad, the successful candidate will “join a newly created team focused on bringing K-Pop and K-Culture to break through drifting communities”.

This individual will report to Spotify’s K-Pop Music Marketing Lead and will be responsible for “laying the foundations for the K-Pop music marketing operation and strengthening Spotify’s role in a key global subculture.”

The successful candidate will have at least 3 years of experience in the digital media environment in a similar B2B marketing role and will have a “deep understanding of the K-pop/K-cultural landscape”.

Fluency in Korean is also required to engage with K-pop labels and brands.

Spotify, also based in Singapore, is hiring a K-pop brand/music marketing lead to “help develop and launch new marketing initiatives.”

According to the ad, this person needs “experience and passion for marketing and the music industry.” They must also have “a firm pulse on content and its cultural impact.”

Additionally, they must “leverage new or emerging trends to identify new customer audiences to drive Spotify K-pop adoption via new content experiences.” Some of these content experiences include live shows, podcasts, and activations.

Spotify is seeking an experienced executive for this role. You need at least 14 years of consumer marketing, brand marketing, or marketing strategy experience. Knowledge of Korean and English is also required.

Meanwhile, Spotify is hiring a K-pop content marketing senior producer in South Korea.

This manager must have a good network and knowledge of the creative production landscape of “K-Industry”.

Spotify’s ad states that the successful candidate will “find efficient ways to produce and source still images and video content for TikTok, YouTube, IG, FB, Twitter, VLive, etc.”

They must also “build and maintain a database of vendors, crews and production resources to ensure access to a diverse pool of capable resources including but not limited to editors, artists, mailrooms, animators, sound mixers, shooters and directors etc”.

A minimum of 8 years of experience is required to produce primarily audio content in the fields of branded content, creative agency, radio/podcasting and/or editing.

This role also requires a deep “understanding and enthusiasm for K-Pop music, culture, technology, design, audio and video content, and branding.”

Spotify launched its flagship K-Pop playlist, K-Pop Daebak, in 2014, about seven years before the service’s official launch in Korea.

The company says the playlist has since “amassed billions of streams for Korean artists and expanded its reach around the world.”

Last month, Spotify relaunched the playlist as K-pop ON! (온).

As of 2018, Spotify reports that K-pop streams on its platforms have increased by 107% in the United States and 230% globally, resulting in nearly 8 billion streams per month around the world.

In March 2021, four weeks after Spotify launched in South Korea, “hundreds” of K-pop songs were removed from its global catalog due to a licensing deal with Korean record label and publisher Kakao M.

Spotify struck a licensing deal with Kakao M later that month and restored the missing business worldwide Spotify Launches Specialist K-Pop Executive Recruitment Campaign

Fry Electronics Team

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