Sprite is ditching its iconic green plastic bottle in favor of more sustainable clear bottles, its parent company, The Coca-Cola Co., announced Wednesday.
It’s a big change for the fizzy lemon-lime drink, which was introduced in the United States way back in 1961 and, with its eye-catching green packaging, has become a staple in homes and grocery stores.
Launching August 1, the new design is part of an effort to “support a circular economy for plastic packaging,” said The Coca-Cola Co. in a expression.
Although the green polyethylene terephthalate (PET) packaging that Sprite bottles are currently made from is recyclable due to its color, it is separated from other clear items to avoid discoloring the material used to make new PET bottles .
“More often, the recycled material is turned into single-use items such as clothing and carpets that cannot be recycled into new PET bottles,” the statement said.
Changing from clear to green increases the likelihood that these bottles can be recycled into new ones.
R3Cycle, a remanufacturer working with Coca-Cola Consolidated to enable bottle-to-bottle recycling in the US, praised the decision.
“Removing colors from bottles improves the quality of the recycled material,” CEO Julian Ochoa said in a statement. “This transition will help increase the availability of food grade rPET. When recycled, clear PET Sprite bottles can be turned back into bottles, helping to drive a circular economy for plastic.”
Sprite will also revamp its logo, featuring a prominent “Recycle Me” message alongside the new packaging design. But its green heritage will live on with the bottle’s packaging graphics and retention of the recognizable green cap.
https://www.nbcnews.com/news/us-news/sprite-retiring-iconic-green-plastic-bottle-60-years-rcna40396 Sprite is retiring its iconic green plastic bottle after more than 60 years