Stef Pascual Promoted to General Manager at Deviate Digital

Stef Pascual has been promoted to General Manager at UK-based marketing firm Deviate Digital.

Pascual was formerly the Director of Business Strategy at the company, taking on a role in January 2021.

Prior to joining Deviate in 2020, Pascual was Head of Digital at Crown Talent, Fruit garden, Sony Red and Essential as well as a respected Berklee Instructor and Silent Cult record label owner.

Elsewhere in the company, other hires and promotions include Alex Rusted, formerly Senior Digital Marketing Manager, who was promoted to Chief Digital Marketing Officer.

Meg Parker and Manny O’Donnell have both joined the company as Chief Digital Marketing Officers.

Parker moved from Canada, where she worked at Outside Music, while O’Donnell was officially the Campaign Manager at Sold Out.

Tommy Parker has also joined the company as the Chief Digital Marketing Officer.

Along with new hires and promotions, Deviate, has established in 2017 of British digital director Sammy Andrews, also announced that their premium advertising services have been made available directly to artists and curators.

So far, Deviate says that it mainly provides advertising for major organizations including global artists and campaign ads for AWAL, Secret Canadians and PIASand advertising in the UK for things like AEG GiftsGolden Vocals, Bluedot Festival and Kendal’s Call.

In its listing, the agency says it has a “growing list of success stories” with “high ranking records” from the likes of Little Simz, The Wombats, Arlo Parks, Tom Grennan, Public Service Broadcasting, Damon Albarn, Jane Weaver, You Me At Six, Girl In Red, Everything Everything, Shouse, Annie Lennox, J Lloyd, Lauv, Alfie Templeman, Khruangbin, Leon Bridges and others.

Access Deviate’s promotional offerings will open to the broader music industry community this week, and the company says this includes direct access to media purchases across high-definition formats. advertising levels and strategies like Tiktok, In-Game Ads, Programmatic Display, Douyin, AmazonMeta, Twitch, Twitter, Google, Spotifyvideo on demand (VOD) and linear on Channel 4, ITV, SKY, Snapchat, DeezerUK outdoor campaigns, UK radio audio ads, premium online publishers, programmatic ads and more.

It also includes access to the Deviate customer dashboard for real-time paid media activity reporting.

“It is vital that artists and curators have direct access to best-in-class promotional products globally.”

Sammy Andrews, Deviate

Sammy Andrews, CEO of Deviate, said: “I am delighted to be promoting Stef to General Manager at Deviate.

“We have worked together for many years in different businesses and her potential to run Deviate was clear to me from day one.

“Her knowledge and expertise are unmatched and we are perfectly aligned with our vision of how to provide our clients with world-class service, grow the company, and support and nurture Our ever-growing team”

Andrews added: “The music business has fundamentally changed and it is vital that artists and curators have direct access to best-in-class promotional products globally with a team of experts to advise them.

“We’ve served global advertising to a lot of top records this year, and after each success, we’ve had interesting approaches from regulators. While everyone has access to basic services, most do not have access to premium advertising products or direct relationships outside of purchasing promotional media. advertising and trademarks.

“Indeed most are unaware that some of these great promotional products even exist.

As a result, we’ve been quietly working with curators and artists on large, independent and self-published deals to deliver proven results and help join data points on the extent interaction, brand partnerships, publishing, D2C and direct. Today we are opening this service to the wider music business community. ”

“Deviate’s growth over the past two years has been incredibly impressive.”

Stef Pascual

Stef Pascual, added: “Deviate’s growth over the past two years has been incredibly impressive, delivering outstanding results for all of our customers while strengthening our infrastructure and service portfolio. we.

“I am delighted to continue Sammy’s work to raise standards for digital agencies worldwide and expand our services to artists and agencies.”Worldwide music business