Steve Jobs electronic mail confirms Apple’s iPhone nano undertaking was actual

To remind all of those iPhone nano rumors that stored surfacing yr after yr between 2009 and 2012? None of them ever got here true. Apple by no means made an iPhone nano, and the smaller, extra reasonably priced iPhone got here a couple of years later. Apart from the naming scheme, Apple launched the iPhone SE line of reasonably priced iPhones. It additionally made an iPhone mini for the primary time final yr. However a brand new electronic mail from Steve Jobs that surfaced attributable to Epic and Apple’s ongoing authorized battles reveals that the iPhone nano identify was very actual.

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It wasn’t till March 2016 that Apple launched the extra reasonably priced iPhone SE. Beginning at $399, the first-generation iPhone SE was really an iPhone 6 in an iPhone 5s case. It was additionally a nightmare for Android rivals. That nightmare solely received worse within the spring of 2020 when Apple launched the third SE mannequin within the collection. It has the identical identify and beginning value, however has a extra trendy design with the facility of an iPhone 11. And the cellphone absolutely killed the competition last year. The one factor that stopped it from doing extra injury was: 2017 design.

That’s simply to say that Apple has continued its cheaper iPhone technique, simply because the 2011 rumors claimed. And it’s a method Steve Jobs had been planning all alongside.

The Steve Jobs iPhone nano electronic mail

Steve Jobs’ electronic mail Which The edge discovers within the epic vs. Apple Proof Pile Isn’t The First Doc To Be Unveiled exciting facts about the inner workings at Apple. When you learn it, it’s clear who put this electronic mail within the swimsuit and for what objective. Right here’s one thing Jobs wrote within the October 24, 2010 electronic mail: “Convey all our merchandise collectively so we will additional lock clients into our ecosystem.” That’s the sort of bullet level in an previous to-do listing that Epic will use in a courtroom of legislation in opposition to Apple.

However the iPhone nano-bit is probably the most fascinating. When Jobs wrote the e-mail, Apple’s newest iPhone was the iPhone 4 launched in June. Apple was attributable to unveil the iPhone 4s on October 4, 2011, a day earlier than Jobs handed away.

When the Apple co-founder wrote this plan in October 2010, he included the iPhone nano in Apple’s 2011 iPhone technique. The purpose was to “create” [a low-cost] iPhone mannequin based mostly on iPod contact to exchange 3GS.”

Later within the electronic mail, Steve Jobs wrote two issues beneath “iPhone nano subscription”: “value goal” and “present mannequin (and/or views)”.

This means that Apple actually wished a less expensive iPhone mannequin to compete with entry-level and mid-range Androids. That’s despite the fact that the iPhone 3GS was nonetheless on sale alongside the iPhone 4.

It additionally tells us that Apple had an iPhone nano design available. Jony Ive most likely would have proven it to everybody – or he would have proven it. We’ll by no means know what occurred throughout that assembly.

However the electronic mail from Steve Jobs signifies that the present gross sales success of the iPhone SE at Apple was lengthy within the making. And that each one these iPhone nano reviews have been based mostly on factual particulars from inside Apple. | Steve Jobs electronic mail confirms Apple’s iPhone nano undertaking was actual


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