Subscribe to “hardcore” Twitter or let go, Elon Musk tells staff

Elon Musk has given Twitter’s remaining employees until Thursday evening to decide if they want to stay with the company, saying those who don’t want to be part of the “new Twitter” will be fired.

In an email to employees, the billionaire said that in order to build a “groundbreaking Twitter 2.0,” employees will need to be “extremely hardcore,” saying it will mean “long, high-intensity work hours.”

The new Twitter owner has been criticized for the way he treats employees since his $44 billion takeover last month — particularly because he’s fired around half of Twitter’s 7,500 employees via email as part of cost-cutting measures, and in the last Days had fired more employees who reportedly questioned his approach on employee message boards.


File photo dated 04/26/22 of the Twitter social media app showing a tweet from Elon Musk on a mobile phone, as Elon Musk said verified accounts on Twitter that change their name to impersonate others will be permanently removed from the site to be blocked.

In his most recent email, he urged Twitter employees to click “yes” on a form included in an email if they “want to be part of the new Twitter.”

“Anyone who has not done so by 5 p.m. ET tomorrow (Thursday) will receive three months’ severance pay,” the email said.

In addition to the warning of longer and more intensive working hours, the message said that “only exceptional performance leads to passing the grade”.

Prospect union said the email was also sent to Twitter UK employees and criticized Mr Musk’s approach, saying it was “contradictory with both changes to employee terms and conditions and layoffs in this one country should be made”.

It comes after a number of Twitter employees were reportedly fired for criticizing Elon Musk on internal employee message boards.

Up to 20 employees have been told that their behavior violates company policy and their employment will be terminated immediately.

According to reports from the US, a number of employees had criticized or questioned Mr Musk’s recent tweets about the “slow” performance of the Twitter app on Slack, a messaging platform officially used by employees within Twitter.

Earlier this week, a Twitter engineer who publicly disagreed with the billionaire’s tweets was reportedly fired, with Mr Musk tweeting “he’s fired”.

Mr Musk even appeared to mock the laid-off staff, tweeting in response to a link to the story: “I want to apologize for firing these geniuses. Her immense talent will no doubt be of great use elsewhere.”

Critics of the Tesla and SpaceX boss have suggested removing employees who disagree with his opinions, contradicting his claim that he strongly supports free speech and wants to allow more of it on Twitter.

The latest incidents continue the turbulent first few weeks at the helm of Mr Musk, who laid off half of Twitter’s workforce only to now try to rehire some of them to fill staffing gaps.


FILE – Elon Musk attends Heidi Klum’s 21st Annual Halloween Party at Sake No Hana at Moxy Lower East Side on October 31, 2022 in New York. The new owner of Twitter and Tesla CEO Musk has sold nearly $4 billion worth of Tesla stock, according to regulatory filings. (Photo by Evan Agostini/Invision/AP, File)

The company’s attempt to launch a new version of its Twitter Blue subscription package – which gives users a verified blue tick when paying £6.99 a month – was also confused after launch, only to be withdrawn barely a day later to become.

New gray “official” badges to identify authentic, verified accounts have also been introduced, removed, and then reintroduced in recent days, further adding to the confusion surrounding the platform’s future.

Mr Musk said Twitter needed more subscriptions to grow sales and told employees last week that if changes were not made, the company could not collapse.

Some security experts have expressed concern that giving a verified account badge to any account willing to pay for it will help bad actors spread misinformation.

The Twitter boss has now said the Blue subscription relaunch has been pushed back to the end of the month “to make sure it’s rock solid”. Subscribe to “hardcore” Twitter or let go, Elon Musk tells staff

Fry Electronics Team

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