Sussex mum on her success in the gin industry

THIS week’s food/drinks store is G&H Spirits, based near Pulborough. Nick Mosley asks Katie Overton-Hart the questions

I launched G&H Spirits last June after losing my previous business during the pandemic.

The parent company – Georgie and Henners – was named after my two children, George and Henry.

The business is a heart project into which I infuse my personal core values, which is why whenever possible I always try to attend all events and tastings in person, as nobody knows G&H better than me.

What inspired you to enter the gin world?

I have always been interested in spirits and how they are made. In Sussex we are exceptionally spoiled with some incredible food and drink establishments.

The more I researched about the industry, the more I realized I wanted to be a part of it and design a range of spirits for people like me to drink and enjoy.

It’s an extremely male-dominated industry and may not be the easiest industry for a working mom in her 40’s, but I love a challenge.

Tell us about your three gins and how you came up with the recipes

Each mix is ​​very different. I started with the London Dry as a flagship product. There are many London Drys out there, but at G&H we use a minimal amount of botanicals, only eight, so you can enjoy actually pulling out the botanicals you taste.

The BST (British Summer Time) is a great ‘turbo’ alternative to Pimms at 42 per cent ABV, whilst our OTG (Old Tom Gin) remains a firm favorite and the most popular blend with warming whiskey notes.

G&H has a strong visual brand, how was the development process?

My background is events, public relations and marketing so a strong visual identity was essential for me.

I’ve always said that the bottles have to look as good on the outside as they taste on the inside. We taste with our eyes to a certain extent and when I entered such a popular market I needed the bottles to stand out.

Since launch, I have developed merchandise that has the same look and feel. I have a rather dry sense of humor and have brought this to the range to give a playful feel to a premium small batch craft drinks range.

I don’t take myself too seriously and I think the branding reflects that.

The Argus: The OTG is award-winningThe OTG is award-winning

Tell us about your recent awards

We’re pretty picky about which awards we participate in. With so many drinks out there, awards pop up everywhere, some more prestigious than others.

We were thrilled that The Gin Guide voted our OTG the best Old Tom style gin in England and newcomer in the world this year.

Following this award, we have also added a bronze and a silver medal from the International Wine and Spirits Competition and a silver and a gold medal from the Spirits Masters to our collection.

I was also personally thrilled to be a finalist in this year’s Uplifting Women Awards in the Extraordinary Entrepreneur category.

I think that to some degree everyone who starts a new business, especially later in life, suffers from Impostor Syndrome and as such I always feel very humbled and grateful for any recognition received.

What’s next for G&H?

Following the success of the Initial Gin range, we recently launched Drinks with Spirit, a hybrid spirit and liqueur blend with a lower ABV than a spirit but not as syrupy as a liqueur.

We identified a gap in the market for a contemporary take on liqueurs and with that came the concept of celebrating individuality, hence the slogan ‘color outside the lines’.

We’ve taken popular favorites and given them a contemporary G&H twist because we want to be as individual as you are.

With a lower ABV, they offer a lighter alternative to enjoy neat on the rocks or with your blender of choice.

The already sold out Lemon Gino is the first in the range, more will follow soon.

https://www.theargus.co.uk/news/20620957.sussex-mother-success-gin-industry/?ref=rss Sussex mum on her success in the gin industry

Fry Electronics Team

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