Motatos is being billed as a rival to discount chains Aldi and Lidl – but how does it look? The Mirror compared the prices of several products today and this is what we found
A new budget supermarket launched in the UK today and claims to be up to 60% cheaper than other stores.
Swedish retailer Motatos has been billed as a rival to discount chains Aldi and Lidl – but is only available online.
The discounter promises “familiar products that would otherwise end up in landfill” and says it keeps prices down by selling surplus groceries from wholesalers.
Motatos not only offers low prices, but has already saved 40,000 tons of food and consumer goods from wastage in Scandinavia and Germany.
But is Mototos really cheaper than other places and what exactly is sold there? The mirror takes a look…
Mototos compared to other supermarkets
Motatos has no shortage of branded items, including well-known names like Heinz, Cadbury, Kellogg’s, Walkers and Typhoo.
The good news is that we found some items that were 60% cheaper than other stores – but some turned out to be more expensive.
There are some items on the Motatos website that you need to buy in bulk – and these tend to be the ones that offer the best value.
For example, it sells four 160g bars of Cadbury White Jelly Popping Candy chocolate for £2.40.
We spotted the same bars on the Asda website selling for two for £3, meaning you’d have to pay £6 to get four bars – a price increase of around 60% compared to what you get would pay at Motatos.
The website was also the cheapest for 500g Kellogg’s Crunchy Nut 500g cereal, priced at £4.48 for two boxes, which is £2.24 each.
At Tesco you pay £3.30 for the same box size and £2.50 in the Co-op – so you’re paying about 10% less at Motatos.
Another bargain we saw were six bags of Walkers Max Cheese & Onion 140g for £2.40, while at Sainsbury’s the same product would cost £1.50 each.
But not everything was cheaper.
Tetley Everyday 80 tea bags was £2 at Motatos, which is the same price as Sainsbury’s.
We’ve also seen Typhoo Tea Bags One Cup Decaf 80 bags listed for £1.47 but you can buy the same size product on the Poundshop website for £1.
Motatos is also fixated on offering discounted branded groceries — so you can still save money by buying private label elsewhere.
The cheapest spaghetti is £3 for two packs, so £1.50 each, while Aldi’s lowest price for 500g pasta is just 20p.
Our verdict? There are bargains to be found at Motatos, but you still need to shop around for the best deals and, like any supermarket, you should never take deals at face value.
You can compare prices on sites like Trolley.co.uk.
Motatos told The Mirror that the savings advertised online go against the RRP set by the manufacturer.
Christabel Biella, UK Country Manager, said: “Motatos’ strategy is to keep our costs at a competitive level.
“We offer quality brands up to 60% cheaper than leading supermarkets, so this is where we differ from Aldi and Lidl.
“We are able to offer high-priced items at a much lower price.”
The type of products you see on the Motatos website include items that are no longer sold on shelves due to packaging changes, seasonal changes or short sell-by dates.
Deliveries are made by external logistics companies, which usually take between one and three working days, with shipping costs depending on the size of the orders.
Motatos is said to have established partnerships with several distributors, including Wholegood and Pricecheck, ahead of its UK launch.
The supermarket is known across Europe as Matsmart and was first established in Sweden in 2014.
The company now has stores in Sweden, Denmark, Finland and Germany where it sells bulk goods, beverages, snacks, household, pet and beauty products.
https://www.mirror.co.uk/money/swedish-lidl-launches-uk-says-27168630 Swedish Lidl launches in the UK and says it's up to 60% cheaper than other supermarkets