In their interviews, Berg and Carlebecker have come up with many theories to explain why the Swedes produce such good K-pop hits, including the country’s strong songwriting tradition and system. Comprehensive music education. Berg notes that Sweden is cold, which means there’s “nothing better to do” than to stay and work on the music.
For some Koreans, the reason is actually quite simple: Swedes write tunes that are so catchy that fans want to sing them at crowded stadium performances and at their local karaoke bars. surname.
Michelle Cho, a Korean musician who also searches for foreign musicians for Korean record labels, said in a phone interview: “The Swedes seem to understand Koreans very well. we. “They write melodies that seem to really hit our hearts.”
Whatever the reason, as K-pop booms, the competition among musicians all over the world is getting stiff. Evers, of Moonshine, says that a few years ago, some musicians in Sweden considered his work to be “a bit lame”, as if he had failed to sign a contract with other musicians. American or European artist and must now pursue his work. trade in Asia. Now, says Evers, those same people have come up to him in a bar and said, “We should write K-pop at some point!”
Thanks to his success, he added, he’s begun to gain insight into the life of a K-pop idol. K-pop fans regularly reach out to Moonshine on social media to praise the duo for their work, says Evers, and a popular K-pop YouTube channel interviewed him.
Swedish K-pop writers are also gaining attention in Sweden. In November, Carlebecker was named “International Success of the Year” at the annual Swedish songwriting awards, beating Max Martin (and Moonshine). Articles about musicians appeared in the major newspapers of the countryBerg and Carlebecker were interviewed for the television news.
https://www.nytimes.com/2022/01/26/arts/music/sweden-kpop-bts-red-velvet.html Swedish musicians look to K-Pop