Target brings this iconic toy brand to stores just in time for the holidays

Target (TGT) is gearing up for the holidays by bringing a classic toy brand to its stores in partnership with FAO Schwarz.

Beginning in mid-October, Target Stores and Target.com will begin offering FAO Schwarz toys in a collection that will include more than 120 items. Included in the collection are plushies, STEM sets and active play toys starting at $9.99.

Target said up to 50 toys will be under $20 and new items will be added with exclusive product drops throughout the holiday season.

There will be an FAO Schwarz department in every toy department of the Target store, and toy demonstrations will be held at select locations throughout the holiday season.

“One of the reasons families love to shop at Target is our incredible selection of toys, and that selection is only made better with our new exclusive agreement with popular brand FAO Schwarz,” Jill Sando, executive vice president and chief merchandising officer at Target, said in a statement.

The expanded partnership with FAO Schwarz will mark the 160th anniversary of the legendary toy retailer. Some of Target’s top toys will also be featured in a pop-up shop at FAO Schwarz’s flagship store in New York City.

Toys offered as part of the FAO Schwarz collection at Target include the FAO Schwarz Style Runway 4-Sided Fashion Show Playset, FAO Schwarz Ride On Train, FAO Schwarz Makeup Vanity Mirror Set, and the Dance on Piano Mat, like to be seen in the film “Big,” starring Tom Hanks, USA Today reported.

As of 12:16 p.m. ET Monday, Target shares were trading at $173.46, down 19 cents, or 0.11%.

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Fry Electronics Team

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