Tech’s carbon footprint rivals that of air travel

A shame to fly: Technology’s carbon footprint rivals air travel – but only 11% of Brits know it.

Revealing Tech’s Hidden Carbon Footprint Problem

Knowledge is half the battle when it comes to tackling carbon emissions – that’s why former TV presenter Jason Bradbury has made it his mission to raise awareness of the hidden effects of producing and buying new technology.

Bradbury, a former host of Channel 5’s The Gadget Show, highlights new research showing that most Britons are completely in the dark when it comes to the environmental damage caused by the production and purchase of new phones, laptops, smartwatches and more caused.

Only 11% of Brits know Tech’s carbon footprint

According to research of over 2,000 UK adults from refurbished tech marketplace Back Market, just 1 in 10 (11%) are aware that the production of new technology makes a significant contribution to carbon emissions, compared to two-thirds (65%) . who point the finger at air travel.

In reality, flights contribute to 3% of global CO2 emissions – only a fraction more than the production and development of new technologies at 2%. The technology industry as a whole is responsible for an estimated 4% of global greenhouse gas emissions.

Meanwhile, Britons ranked more recycling (66%), eliminating plastic straws (47%) and reducing single-use plastic purchases (44%) among the top 10 things they are doing to reduce environmental damage; but buying fewer new gadgets didn’t make the list at all.

“The research outlined today has made me rethink my technology consumption and made me more aware of the impact of new technologies on the environment,” said Jason Bradbury, technology expert/TV host best known for The Gadget Show. “In the future, I will personally try to make conscious use of refurbished and repurposed technology wherever I can and always keep an eye on the impact of new technologies.”

55% are willing to cut spending on technology

While less than a third (29%) of respondents to the Back Market survey said they knew that extending the lifespan of electronic devices could reduce their carbon footprint, encouragingly, 55% are now willing to try. Almost half (42%) of respondents were also financially driven, saying they would sacrifice money for new technology due to the cost of living crisis.

Back Market’s research sheds detailed light on why many of us are taking steps to reduce our carbon footprint. A third (34%) said they want to protect the planet for future generations, 16% said they save money and a quarter (26%) said they did so because they believe small actions bring unity make big difference.

“These stats tell us that Brits have the momentum needed to drive positive change in technology production – what is missing is knowledge of how our shopping habits feed this cycle,” says Katy Medlock, UK General Manager at Back Market. “With greater awareness, we can garner more support for the UK’s thriving refurb-tech scene, which in turn will spur industry giants to develop a wider range of refurbished options.

“We’ve long been conditioned to appreciate shiny new devices, but creating sustainable practices like using repurposed technology is an essential part of ensuring a safe future for our planet,” Katy continues. “This is one of those small changes that we can make as individuals that could have a knock-on effect on the market as a whole. The fact that refurbished devices are also cheaper is an added bonus.” Tech’s carbon footprint rivals that of air travel

Fry Electronics Team

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