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TelevisaUnivision reveals plans for Spanish-language streaming service

There are almost 600 million Spanish speakers in this world, and they have become a highly sought after audience for streaming services. Last year, Netflix announced that it would spend $300 million on original Mexican productions. Disney+ said at the end of 2020 that it had more than 70 original works in Spanish in development. WarnerMedia began broadcasting HBO Max in Latin America in June, announcing a commitment to produce 100 films in the region over the next two years. And NBCUniversal’s Telemundo will offer Tplus this fall on Peacock’s premium tier.

On Wednesday, Mexican TV giants Grupo Televisa and U.S.-based Univision unveiled their plans for the largest Spanish-language streaming platform as part of a newly merged company. surname, TelevisaUnivision. (Two completed entities $4.8 billion merger this year with investments from SoftBank and Google, among others.)

Called ViX, the venture will offer both a free ad service and a premium subscription service, the company said.

The free ad-supported service will launch on March 31 and features over 100 channels of broadcast and live show-quality content and more than 40,000 hours of on-demand content, including novels, movies, and more. Exclusive channels from entertainers like Mexican superstar Eugenio Derbez.

ViX+, the premium service, will launch later this year. It will feature over 10,000 hours of internationally produced content and over 60 original productions in its first year. The company has yet to determine the cost of the subscription.

The service will be available in 19 territories on March 31, including the United States, Mexico, and Latin America. Viewers will be able to download it on all major tech platforms, like Roku and AppleTV. It will combine all of TelevisaUnivision’s current streaming services, including ad-supported Prende TV and subscription service Blim TV.

Both tiers will also include live and exclusive football content. ViX will introduce a sports channel called Zona TUDN 24/7 and “Game of the Week,” while ViX+ says it will offer more matches to a Spanish-speaking audience than any other platform. streaming, including 3,000 live matches per year and all UEFA Champions League matches.

In Mexico, both ViX and ViX+ will show games from this year’s World Cup.

According to Pierluigi Gazzolo, president of TelevisaUnivision and its director of transformation, the work done by his streaming rivals opened the door for TelevisaUnivision.

“They’ve done an incredible job crossing the border,” he said in an interview. “Ten years ago, there was no such thing as a Chilean watching an Argentinian performance. There is no such thing as a Mexican going to a Spanish show and vice versa.”

Mr. Gazzolo said that now that cultural barriers have been broken down, he believes his company’s understanding of a diverse audience will put it in the best position to succeed.

“We want to elevate them and give them the respect they deserve,” he said. “Mexicans are not like Colombians, and Argentines are not like Puerto Ricans. Mexicans in Mexico may be different from Mexicans in California. We understand them”.

TelevisaUnivision has attracted a number of senior executives from other streaming services. They include Michael Cerdá, vice president of Disney+, who will oversee product and engineering for ViX, and Rodrigo Mazon, vice president of content at Netflix, who will manage ViX+ as vice president. executive chairman and general manager.

In its quest for dominance, the company says it will invest several billion dollars in Spanish-language content and has made deals with a number of notable figures, including the author. Spanish author María Dueñas, Peruvian author and Nobel Prize winner Mario Vargas Llosa and actress Selena Gomez. Ms. Gomez announced her first Spanish-speaking project as a producer, the real-crime documentary “Mi Vecino, El Cartel” (“The Cartel Between Us”), which looks at a Murder rocked a small Texas town and led to a multi-year homicide investigation.

TelevisaUnivision said Mexico-based film production company, Videocine, will produce 14 original works for the service in its first year, including “Presencias,” a horror film starring the candidate. nominated member of the Academy Award Yalitza Aparicio (“Roma”). It also features a youth series, “Pinches Momias,” by screenwriter and director Santiago Limon, which Mr. Gazzolo describes as “very, very similar to ‘Stranger Things’ but like Mexico.”

“There is still a huge potential market for these Spanish-focused services,” said Sarah Henschel, analyst at Omdia, who covers streaming markets for North and South America. “While Netflix has the size of the mass market, only a small portion of its content will be focused in Spanish. There is a demographic hunger for people searching for this content. “

https://www.nytimes.com/2022/02/16/business/media/televisa-univision-vix-streaming-platform.html TelevisaUnivision reveals plans for Spanish-language streaming service

Fry Electronics Team

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