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TelevisaUnivision Unveils Plans for Streaming Service in Spanish

There are almost 600 million Spanish audio system on this world, and so they have change into a extremely sought-after viewers for streaming companies. Netflix introduced final 12 months that it will spend $300 million on unique Mexican productions. Disney+ mentioned in late 2020 that it had greater than 70 unique Spanish-language productions in growth. WarnerMedia began HBO Max in Latin America in June, asserting a dedication of 100 productions within the area within the subsequent two years. And NBCUniversal’s Telemundo will supply Tplus this fall on Peacock’s premium tier.

On Wednesday, the Mexican broadcast big Grupo Televisa and U.S.-based Univision unveiled their plans for the biggest Spanish-language streaming platform as a part of their new merged firm, TelevisaUnivision. (The 2 entities accomplished their $4.8 billion merger this 12 months with investments from SoftBank and Google, amongst others.)

Referred to as ViX, the enterprise will supply each a no-cost tier with commercials and a premium subscription service, the corporate mentioned.

The free ad-supported service will change into out there on March 31, and have greater than 100 channels of broadcast-quality content material and dwell programming and over 40,000 hours of on-demand content material, together with novelas, films and unique channels from entertainers just like the Mexican celebrity Eugenio Derbez.

ViX+, the premium providing, will debut later within the 12 months. It can have greater than 10,000 hours of internationally produced content material and greater than 60 unique productions inside the first 12 months. The corporate has but to find out the price of subscriptions.

The service shall be out there in 19 territories on March 31, together with the USA, Mexico and Latin America. Viewers will have the ability to get it on all the key know-how platforms, like Roku and AppleTV. It can incorporate all of TelevisaUnivision’s present streaming companies, together with the ad-supported Prende TV and the subscriber service Blim TV.

Each tiers may even embrace dwell and unique soccer content material. ViX will function a sports activities channel known as Zona TUDN 24/7 and a “Recreation of the Week,” whereas ViX+ says it’ll supply extra matches for Spanish-language audiences than every other streaming platform, together with 3,000 dwell video games a 12 months and all UEFA Champions League matches.

In Mexico, each ViX and ViX+ will present video games from this 12 months’s World Cup.

In line with Pierluigi Gazzolo, the president of TelevisaUnivision and its chief transformation officer, the legwork finished by his streaming rivals has opened the door for TelevisaUnivision.

“They’ve finished an unbelievable job breaking borders,” he mentioned in an interview. “Ten years in the past, there was no manner a Chilean would have consumed an Argentine present. There was no manner a Mexican was going to observe a Spanish present and vice versa.”

Now that the cultural boundaries have damaged down, Mr. Gazzolo mentioned, he believes his firm’s understanding of its numerous viewers places it in the perfect place to succeed.

“We wish to elevate them and provides them the respect that they deserve,” he mentioned. “A Mexican just isn’t the identical as a Colombian, and an Argentine just isn’t the identical as a Puerto Rican. A Mexican in Mexico could be completely different than a Mexican in California. We perceive them.”

TelevisaUnivision has lured some high-level executives from different streaming companies. They embrace Michael Cerdá, a vice chairman at Disney+, who will oversee product and engineering for ViX, and Rodrigo Mazon, a vice chairman of content material at Netflix, who will handle ViX+ as its government vice chairman and normal supervisor.

In its quest for dominance, the corporate mentioned, it’ll make investments a number of billion {dollars} in Spanish-language content material and has made offers with numerous notable figures, together with the Spanish writer María Dueñas, the Nobel Prize-winning Peruvian writer Mario Vargas Llosa and the actress Selena Gomez. Ms. Gomez introduced her first Spanish-language challenge as a producer, the true-crime docuseries “Mi Vecino, El Cartel” (“The Cartel Amongst Us”), which appears at a homicide that rocked a small Texan city and led to a multiyear investigation.

TelevisaUnivision mentioned its Mexican-based movie operation, Videocine, will produce 14 unique productions for the service within the first 12 months, together with “Presencias,” a horror movie starring the Academy Award nominee Yalitza Aparicio (“Roma”). It additionally has a young-adult collection, “Pinches Momias,” from the writer-director Santiago Limon, which Mr. Gazzolo described as “very, similar to ‘Stranger Issues’ however as Mexican because it will get.”

“There’s nonetheless an enormous open potential marketplace for these Spanish-language-focused companies,” mentioned Sarah Henschel, an analyst at Omdia who covers the streaming markets in North and South America. “Although Netflix has the dimensions of the mass normal market, solely a smaller proportion of their content material shall be Spanish-language centered. There’s starvation in these demographics with individuals on the lookout for this content material.”

https://www.nytimes.com/2022/02/16/enterprise/media/univision-streaming-service-vix.html TelevisaUnivision Unveils Plans for Streaming Service in Spanish

Fry Electronics Team

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