Tesco shopper confused by ‘Boris Baked Beans’ on shelf in ‘Budget Sauce’ store

A Tesco shopper spotted an unusual range of “Boris Value Beans” popping up at the supermarket last week in apparent protest at the ongoing cost-of-living crisis

A can of Boris beans on the shelf
Buyers currently have to reckon with the strongest price increase since September 2011

Shoppers at a Tesco Express branch in Brighton were surprised to discover a tin of Boris Value Baked Beans in Savings Sauce.

At first glance the blue and white striped tin – which comes with a £2.30 price sticker – looks more like other budget Tesco items you might find on the shelf.

A closer look, however, makes it clear that the tin is not a genuine Tesco product and has been placed on the shelf in protest at the ongoing livelihood crisis, which is leaving many families trying to cover the cost of their weekly shop.

The message is driven further home by a warning on the back declaring the product “unfit for human consumption” and instead urging people to donate money to a range of food poverty organisations.

The can promises “Misery guaranteed”


Sussex News and Pictures)

Shoppers are encouraged to donate to an anti-poverty organization instead


Sussex News and Pictures)

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The organizations listed are as follows: Trussell Trust, Independent Food Aid Network, End Child Food Poverty, The British Red Cross and Feeding Britain.

As previously reported by the Argos, this tin – which promises “misery guaranteed” – came after Environment Secretary George Eustice was criticized for encouraging households to opt for quality brands.

Shopper Jess Tilley, who came across the beans in the Queens Street store, told the publication: “I was stopping by Tesco on Friday afternoon on my way home to get a few items when I noticed the tin on the shelf.

“I looked more closely and was surprised to see that it was an artistic protest – no doubt because of recent comments by the Conservative Minister saying that those who cannot afford food should eat ‘cheap’.”

George Eustice recently came under fire for urging shoppers to opt for high-end brands


Sussex News and Pictures)

In a recent interview with sky news, Eustice said, “Generally speaking, if people choose to go with some of the high-end brands, rather than private label products – they can actually contain and manage their household budget.”

The comments came after shoppers emerged as it emerged that shoppers are now grappling with the sharpest rise in store prices since September 2011, up 2.7 per cent on a year earlier, according to the British Retail Consortium-NielsenIQ price index.

The Mirror has reached out to Tesco for comment.

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