Dacia has made a name for itself as the bargain king.
Ever since the Duster made its dramatic debut, the brand has enjoyed remarkable success. Irish buyers have bought in large quantities.
However, things are changing. Dacia doesn’t want to lose its price appeal, but it wants to be seen as an option for a wider range of buyers. It wants to go from simple and affordable to more appealing yet affordable.
And that’s exactly what his Manifesto all-terrain concept buggy is designed for. It won’t appear as a production car, but you’ll see many of the ideas used in it in future models.
The Manifesto was recently launched with a focus on being cool, tough for outdoor activities, light and fuel efficient.
They describe it as a “laboratory” for ideas with groundbreaking elements that add value to future production cars.
Also easy to hold is the lack of windows, doors or windshields
In itself, the Manifesto is a tough off-road two-seater buggy, which the brand says is a good way to “develop ideas” without having to deal with the pressures of production.
Referred to as “Multifuel”, it can be powered by petrol, hybrid, electric and LPG. At 720 kg, it is extremely light even with a fully electric drive.
Also easy to hold is the lack of windows, doors or windshields. And Dacia claims it’s good off-road thanks to all-wheel drive, big tires and increased height. They say the body can take on the toughest terrain.
The use of lightweight, sustainable materials in parts of the chassis and body also keeps the pounds down. A new type of plastic called Starkle is made from 20 percent recycled and processed polypropylene. The next Duster will have it for the exterior trim.
For some time, Dacia has been emphasizing the lightweight approach as key to keeping its prices and running costs low. The logic repeats itself with the Manifesto: lighter cars, lower emissions and equipment that corresponds exactly to what the buyer wants.
As an example, they cite the seven-seater Jogger, which is said to weigh up to 300 kg less than the competition. That means they didn’t need a bigger motor or have to electrify it.
The brand’s “bring-your-own-device” approach to infotainment is also on board: the smartphone provides the technology and computing power.
One of many clever inclusions is the “YouClip” idea, which will be used on future models (including next year’s new generation Duster). This is sort of a central connection point that can hold myriad accessories from phones to cup holders.
Other sustainable materials are cork and rubber for the dashboard – so you can pin things on it – and no chrome.
Clever elements include a detachable battery pack on the back that you can detach and use to power whatever you need. There is only one headlight. Dacia asks: Why use two when one provides all the light you need? This can also be detached to be used as a powerful flashlight.
It’s all in line with what Dacia says about the Manifesto – they’re trying to redefine what’s essential.
The concept buggy is waterproof, so you can clean the inside with a pressure washer. And the removable seat covers become sleeping bags “in no time at all”. There are airless, puncture-proof tires that will last as long as the vehicle. All in all, it has to be said that it is a real manifesto for change.
https://www.independent.ie/life/motoring/car-reviews/all-terrain-manifesto-is-dacias-new-take-on-the-future-of-motoring-42004829.html The All-Terrain Manifesto is Dacia’s new take on the future of motoring