The Awake NY Universe Just Keeps On Expanding

Awake NY, the label based by designer and longtime Supreme vet Angelo Baque, has persistently sharpened its output with every passing season. The form-shifting streetwear model has grown extra numerous in its collections—however, maybe surprisingly, solely extra crystal-clear in its imaginative and prescient. Proof is in Awake NY’s expansive, just-dropped fall-winter season, together with its first-ever collaboration with beloved sneaker makers at Vans.

Awake’s earliest collections had been heavy on logos, screen-printed or embroidered on a tightly edited set of colourful staples like hoodies, T-shirts, caps, and beanies—in different phrases, the same old streetwear suspects. However Baque and his staff would degree up every season, stretching collections to incorporate less-expected wares like graphic trench coats, suave flannels, and vibrant bomber jackets. This newest assortment, which is accessible through the model’s on-line store now, is its most sturdy to this point. There are the double-breasted overcoats, the mohair sweaters, and the streetwise fits—plus, there are nonetheless loads of graphic-driven tees and sweats for the taking. It is a snapshot of how right now’s streetwear-inclined wish to costume—which is sensible, coming from a designer who had a heavy hand at ushering the look into the material of mainstream style.

The season additionally marks the arrival of the primary Awake NY x Vans sneaker, a extremely saturated twist on Vans’ traditional checkerboard. For the collaboration, which comes through Footlooker’s Greenhouse mission, the Sk8-Hello will get coloured with wax-resistant dye and a digitally printed sample for some actually eye-burning shades. There are three totally different colorways to select from in complete. On high of the head-turning sneakers is a lookbook that includes rapper Westside Gunn and the feel-good data that the mission may even make donations to 2 New York-based charities. (The Vans x Awake NY Sk8-Hello assortment drops on October 15 through Awake and can trickle out through different retailers within the week to return.)

Jason Lewis / Courtesy of Awake NY

Streetwear diehards will know Baque’s name from his decade-long run at Supreme. Departing from the world’s biggest streetwear brand to do your individual factor undoubtedly places numerous eyeballs in your subsequent enterprise—and possibly a little bit of a goal in your again. In different phrases, you must ship the products. Because of Baque, Awake NY has accomplished simply that, rising with an outlined universe from the beginning. Since then, the model has solely leveled up, the universe has solely expanded—and this season, specifically, it is fairly a sight to see.

https://www.gq.com/story/awake-ny-vans | The Awake NY Universe Simply Retains On Increasing


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