The Baby Show returns to the NEC in May and features over 200 brands for parents

If you’re an expectant parent or have a young baby, you’ll be pleased to know that The Baby Show is returning to the NEC in Birmingham in May

The Baby Show
The Baby Show returns to the NEC in Birmingham this May

The Baby ShowThe UK’s leading pregnancy and parenting event, returns ‘live’ to the NEC in Birmingham from Friday 13th May to Sunday 15th May 2022.

New and expectant parents can expect to find everything they need for their recent or upcoming arrival at the Lidl GB sponsored show.

Whether you need small items like bibs, bottles, slings and pacifiers, or larger items like playmats, strollers or cribs, you can shop from over 200 well-known and popular brands showcasing their latest products.

Expect to find brands like tommee tippee, MAM, Joie, Cybex, silver cross, iCandy, Obaby, Nuna, children’s farmMaxi-Cosi, Egg, Joolz, Moms & DadsSnuz, boutique and not on the main street Independent and more.

Get everything you need for your baby from a single source

There will also be a free “Shop & Drop” and a helpful “Collect-by-Car” service, making your shopping a breeze.

Tickets are now available, with prices from £16pp. Adult Baby Show subscription tickets are now also available for £13 per person, tickets at the door for £22.50 per person.

Tommee Tippee Ticket Packages are also available in advance from £29.99 and include two standard adult tickets and one Tommee Tippee product.

For more ticket information, see

Visitors can snag a show goody bag worth over £30 when booking their ticket in advance for just £5.

So what’s new for 2022? The Mothercare x Boots catwalk. Mothercare, which has recently returned to the high street in partnership with Boots, is the brand of choice for all things parenting and the brand will be showcasing their fantastic range from SS23 clothing to best selling pushchairs.

No need to book, just drop by, grab a front row seat and enjoy the runway spectacle!

Boots, maternal care and My little Coco – founded by Rochelle Humes, will be showcasing everything from her daily essentials to maternity must-haves throughout the weekend, all available online at her booth.

There is plenty to see and do at the Baby Show, taking place at the Birmingham NEC this May

Show Manager at The Baby Show, Mallory Reynolds-Trout , says: “We are delighted to bring The Baby Show back to Birmingham’s NEC after a necessary two year hiatus. The Baby Show is a must-buy shopping destination for first-time, new and expectant parents to familiarize themselves with everything they may need to prepare to welcome their bundle of joy home.

“From cribs to car seats and everything in between, The Baby Show has a wonderful showroom filled with exhibitors and experts all ready to help parents navigate this exciting journey of parenthood.”

Main sponsor Lidl GB is showcasing its full Lupilu baby range, from nutritious meals, snacks and purees to everyday baby foods. There is also the opportunity to try products.

Hosted by the show’s headline media partner, MadeForMums, the Buggy Testing Track allows expectant parents to test drive buggies, prams, buggies and travel systems on different terrains.

The Live Talks stage offers expert advice on a variety of topics including childbirth preparation, weaning and more.

Familiar faces will take the stage including birth influencer Emma Armstrong, The Naked Doula, world-renowned infant learning researcher Dr. Robert Titzer and guest speakers including Jake Quickenden, who will participate in a conversation about life as a new dad with The Baby Show’s stage host Lucy Piper. The Baby Show returns to the NEC in May and features over 200 brands for parents

Fry Electronics Team

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