Over the past few days, my social media feed has been an unusual combination of heartbreaking news from Ukraine, captivating images from London or New York runways, and outrage/joy at The latest whitewash move from a fast fashion brand.
The hat that is happening to the people of Ukraine is by far the most visible and important thing that is happening in the world right now.
This illegal invasion will have an effect on all of us in some form or another – from energy bills to food security.
But we must not pay attention to what the greensmiths and the masters of distraction will do while the world’s attention is focused on Putin’s evil deeds.
I am writing this column just as the Intergovernmental Panel on Climate Change (IPCC) releases its latest report on the terrifying effects of climate change and what is to come for the future of a planet. currently using fossil fuels.
The last report was published in 2014. Coincidentally, that was the same year Putin was on a mission to invade and annex Crimea from Ukraine.
I remember covering the Russia-Crimean crisis back then, when I was working with the BBC’s social media investigative unit. The use of propaganda and misinformation online is a major weapon in that conflict alongside more traditional weapons of war.
But what we are seeing now is a meticulously planned attack almost a decade in the making – using both 20th and 21st century weapons of war.
Anyone who can hoard a reserve of more than $600 billion in foreign currency and gold to be able to withstand anticipated sanctions rather than modernize their country, has their priorities. in a very difficult place. The levels of planning, deceit, and flashback ideology required to solve this problem are difficult for any rational mind to comprehend.
Putin has been moving toward militarizing his country to the point of the Cold War, leaving Britain and Germany like Britain in the water.
And he also has the advantage of being the leader of a country that supplies 40pc of Europe’s gas supply. This number is even higher for countries like Germany and Italy. No wonder they have trouble passing the toughest sanctions on Russia because they know they too will lose.
But trying to corner Putin while also enjoying minimal discomfort from a distance simply doesn’t work. And many are now starting to realize that.
Over the weekend, MEP Guy Verhofstadt posed an interesting question on Twitter: “Are Europeans ready to face the gas allocation to bring the Russian economy down in a matter of weeks?…A level? small price to help save Ukraine.”
Over the past few days, many others have asked similar questions.
The coin has fallen. Whether we like it or not, we will all need sacrifices if we are to enter with any kind of chance of stopping this war in Ukraine or not conceding a goal.
It may sound frivolous or far-fetched to talk about something like fashion as people flee bombs and spend the night in makeshift tents in underground parking lots, but when we talk about sacrifice in the real world in the context of this war, that means not only sacrificing our addiction to fossil fuels, but also being a mirror reflection of things like fast fashion, which make up a percentage of us. significantly in global carbon emissions.
While this war is over, the gurus of distraction in the fossil fuel and fast fashion industries will continue to wipe their way toward short-term profits and long-term destruction.
In fast fashion, this happened under the guise of “sustainable” eco-collections or with resale implementations on their platforms.
But don’t be naive, until we see full transparency and disclosure from the likes of H&M, Shein, Pretty Little Thing, Primark, and more, the scrutiny isn’t just worth it Worthwhile but also absolutely necessary.
Releasing fast fashion eco ranges or joining the circular economy by inviting people to resell rags online is the metaphorical equivalent of conjuring a cloud of green glitter and let it slip through a cloud: the overall business model, products and production methods are still in need of a major overhaul.
The message to fast fashion brands from trusted voices in the sustainability space is clear: reselling your synthetic and exploitative clothing won’t solve your waste problem. , which will completely improve your business model and working conditions.
The fast fashion eco-scope, in its current form, is no different from the fossil fuel giants celebrating their great work in the renewable energy sector.
It obscures the reality and reality that investing in clean and sustainable energy is still just a drop of oil and gas.
So, on that very cheerful note, rather than halting further progress on climate policy after this IPCC report, the conflict in Ukraine should serve as a disturbing reminder of the need act even faster and focus more on clean energy transition.
The reliance on fossil fuels in places like Russia has become the worst and most dangerous wake-up call, where everyone is at risk of losing out.
We have run out of time to tackle climate change.
Every day, week, month, and year is lost building the policy and regulatory framework needed to address the greatest challenge to our existence, at the cost of it all.
Anne-Marie Tomchak is a journalist and eco-businesswoman. You can follow her on social media @amtomchak
https://www.independent.ie/opinion/analysis/conflict-in-ukraine-is-a-troubling-reminder-that-faster-action-is-needed-on-clean-energy-transition-41396607.html The conflict in Ukraine is a disturbing reminder that faster action is needed for a clean energy transition