The CompareTheMarket meerkats, who speak with a Russian accent, are being removed from news stories following Vladimir Putin’s state invasion of Ukraine
Famous comparison Russia Invades Ukraine.
The commercials, which featured fictional rich Russian meerkat Aleksandr Orlov and a cast of supporting characters, have been running since 2009.
Orlov’s catchphrase “simple!” has become popular in the UK – and even used by Theresa May in the House of Commons.
It says it is doing this to be sensitive to the current conflict.
REX / Shutterstock)
A spokesperson for CompareTheMarket told The Mirror: “The CompareTheMarket meerkats are fictional characters. They have nothing to do with Russia and the current situation.
“We’re constantly reviewing our ads to make sure we’re responsive to the current situation.”
When Aleksandr wore a tie and his sidekick Sergei first appeared on our screens in 2009, www.comparethemarket.com is relatively unknown.
Now it is one of the country’s most popular comparison sites.
The first meerkat ads came out based on an alleged confusion between Comparethemeerkat.com and Comparethemarket.com.
But the ads have been a hit ever since, and meerkats have been used to advertise everything from insurance to saving on energy bills.
CompareTheMarket even offers a range of teddy bears based on meerkats from its advertisements, which customers can obtain by purchasing insurance through its website.
Orlov’s autobiography, ‘The Model Life: The Life and Times of Aleksandr Orlov’ has more pre-publishing orders than his life stories. Tony BlairCheryl Cole, Russell Brand or Dannii Minogue.
This was followed by six books called Meerkat Tales.
And in 2010, the catchphrase “simples” was added to the Collins English Dictionary.
Address SNP MP Ian Blackford, she said: “If he wants to end the uncertainty and address the issues he raised in response to my statement he should vote for a deal – single It’s simple.”
At the time, a CompareTheMarket spokesman said: “We applaud the prime minister’s commitment to keeping the Mothers alive.”
https://www.mirror.co.uk/money/comparethemarket-meerkat-adverts-pulled-over-26351484 The market's Meerkat ads pull about Russia's invasion of Ukraine