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The Most Overrated Watch Brands You’ve Never Heard Of

Cameron Barr, founder and chief executive officer of Craft & Tailored, a vintage watch dealer in Los Angeles, says the “interest” in some of the long-forgotten manufacturers is a reflection of timeless designs as well as their accessibility, both in terms of price and availability.

He said of Swiss brand Nivada Grenchen: “They have a classic late 60s-70s sport watch design, evergreen,” Mr. Barr said. “Most of these watches cost between $3,500 and $6,500, depending on the movement. They’re not cheap, but not $25,000 either. You can have fun with it, don’t take it so seriously.”

Eric Wind, a vintage watch dealer based in Palm Beach, Fla., says that now, thanks in part to their Instagram popularity, a number of vintage watches from lesser-known brands are available. to potentially “ignite and spike in value”. .

“With Universal Genève, there are watches that trade for $3,800, but three years later trade for $40,000,” he added.

Even ZRC, the little-known brand that Mr. Heileson began collecting, has seen its vintage timepieces increase in value: For example, a ZRC Securicode model from the early 1960s is likely to retails for under $100 sold for a total of 35,750 euros ($40,575), including fees, at an online auction in November 2020.

A common misconception among people who will be buyers of second-hand brands is that watches are difficult to maintain. “But in reality, many of these watches use the exact same chronograph movements as in the Rolex Daytona, Valjoux 72, so it is also easy to maintain,” said Mr. Wind.

https://www.nytimes.com/2022/02/17/fashion/watches-obscure-brands-switzerland.html The Most Overrated Watch Brands You’ve Never Heard Of

Fry Electronics Team

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