The newly launched app empowers consumers to make more sustainable food choices

An app designed to help consumers make informed decisions about the environmental impact of their weekly grocery shopping recently celebrated its launch.

Sustained Choice was created to empower people to become more conscious consumers by empowering them with reliable, trustworthy and accurate information. By using the information provided by the app, consumers can make positive purchasing decisions to support the environment while reducing the global impact of food production.

Sustained is dedicated to bridging the gap between wanting to buy food that’s better for the planet and having the right information to make those informed decisions. By analyzing a product’s various life stages, the intuitive platform provides shoppers with at-a-glance information on how a given product is performing across seven key impact areas, including land and water use, ocean pollution and global warming, and assigns it a score that reflects it enabling consumers to safely choose lower-impact foods.

Sustained co-founder, Carl Olivier commented, “Sustainability is most valuable when it’s visible, and our app puts that visibility right into the hands of the consumer. Not only do we encourage people to make better food choices, we hope to inspire businesses and brands to speak openly and transparently about the sustainable changes they are making.

“We are delighted with the response Sustained Choice is already receiving from our users. Our mission is to make the whole story of food more accessible, and it’s incredibly encouraging to see that ring in so many people’s minds.
“Taking positive action is only possible when we provide people with the right information and tools, and I firmly believe that technology can empower people worldwide to do just that. Through platforms like Sustained Choice, we help shape a sustainable future and show everyone how they can all make a difference.”

The platform was officially launched this February, with most UK grocery retail products supported by the platform.

Currently available as a mobile app for iOS and Android with a companion browser extension for Chrome and Safari, Sustained Choice will become essential for conscious consumers who want to do their part in reducing the environmental, social and economic impact of food production on our planet.

For more information visit: https://www.sustained.com/