The official Pokémon ASMR video is one of the most fun ways to enjoy Pokémon

Sometimes, in the middle of a stressful working day, it’s good to find a way to relax. Can make a cup of tea or a snack. Or stand up and stretch. Or you can watch an eight-minute ASMR video on YouTube of Pokémon Chespin munching on colorful cookies?

If you’re not familiar with the term, ASMR stands for “autonomous sensory meridian response,” and is basically a fancy way of classifying certain types of sounds that make your brain feel feel comfortable. In some people, ASMR causes a pleasant tingling sensation in the back of the head, neck, and spine, although not everyone experiences this. In recent years, ASMR has been discovered and popularized mainly as a genre of YouTube videos featuring sounds ranging from tapping on objects, whispering into a special microphone, cooking, chirping sounds. like from paper or plastic and many other variations. You can find everything from intimate ASMR castings and performances to hour-long videos of people carefully tending small meditation gardens or arranging their vanity bins.

Not everyone experiences the tingling ASMR is used to trigger, and exactly what type of sound an individual will respond to can vary. But there’s no doubt that even if you don’t feel the itch, many ASMR videos can be very enjoyable and relaxing to watch and listen to. So, why not combine them with lovable Pokémon characters to make them even more interesting?

That’s what the Pokémon Company Video Team in Japan has been doing for the past two years. It started back in January 2020, with a 30-minute video posted to YouTube by The Pokémon Company Japan of Charmander sleeps by the fire, only waking up occasionally to keep it burning with its tail. That’s it! Entire video – just Charmander napping for half an hour while the fire flares and flares.

The next one didn’t show up until August of next year, and it worked a bit more. In this video, Squirtle has a 15-minute stroll on a beach, complete with the relaxing sound of ocean waves, his tiny feet swishing in the sand, occasional splashes in the water, and a few occasional splashes. Show of guests due to Wingull flying overhead.

Since then, The Pokémon Company has released a handful of others, each spaced a few months apart. There is one that is all hour just Bulbasaur wandering around a small foresta short playtime with Pikachu in the living roomand half an hour of Piplup rolling around in the bedroom before falling asleep and leaving. Most recently, there was a trilogy called Sweet Winter With Pokémon by Chinese creator Lao Dao, who runs a YouTube cooking channel called Cat’s kitchen. While the series isn’t explicitly labeled ASMR, it does have the detailed, soothing audio typical of those videos, combined with some lovely Pokémon-themed recipes.

While ASMR videos are a popular genre on YouTube, what’s fascinating about The Pokémon Company versions is that they’re interspersed on the official channel with gameplay trailers, announcements, music videos, anime commercials, TCG announcements and basically a lot of content focused on informing and engaging an audience – you know, the kind of stuff that brand channels usually do. In the midst of all that, it’s a bit surprising that so much time and energy has been put into producing something like this that seems to exist only to be cute and relaxing.

We were able to reach The Pokémon Company in Japan to answer a few questions about the video, with a spokesperson saying that Pokémon and activities are selected “based on the seasonality and ecology of the Pokémon. “

But why make an ASMR video about Pokémon in the first place?

“The Pokémon Company channels don’t have any long videos when demand for them is high for people to watch while they’re doing something else (or at work),” the spokesperson said. “Also, one of the strengths of Pokémon is that people can feel their existence up close, as you can see in the popular game Pokémon GO, in which you can catch Pokémon in real life. We think there’s a need for something you can feel close to in the video.

“Considering this, we’ve come to the conclusion to create these videos using the ASMR format that’s already popular on YouTube. We think there’s potential for producing videos in which sound is the main character and could be. sense the existence of sound.”

The spokesperson added that the team is grateful for the positive response to the series and wants to keep making them continue to grow, although there is no specific schedule in mind. Looking at what was covered, we saw cooking, lots of different nature sounds, knocks and fabrics from the Piplup and Pikachu videos, and of course, Chespin’s eating noises. If we’re going to eventually cover all of the major genres of ASMR, that means we’re thirty minutes overdue that Psyduck whispers in my ear – though personally, I’ll keep an eye out for Alolan Raichu Make a Pancake ASMR- making instructions.

Rebekah Valentine is a news reporter for IGN. You can find her on Twitter @duckvalentine. The official Pokémon ASMR video is one of the most fun ways to enjoy Pokémon

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