universal music The Publishing Group has entered into a strategic alliance with the audio content production studio Audio Up.
The agreement focuses on hiring songwriters to create unique music for Audio Up’s original podcast programs.
In addition, UMPG signed an exclusive global publishing agreement with Audio Up’s songwriter, producer and CEO, “Jingle Jared” Gutstadt.
Audio Up builds what UMPG calls unique scripted podcast content, with original music and A-list talent voicing the roles.
The new relationship will see UMPG identify and potentially sign creators who it says can “both write songs for the podcasts and excel in contemporary songwriting.”
Supported by distribution partners including SiriusXM and Audible, Audio Up says it’s focused on creating hit tracks and using the podcast space as a launch pad.
UMPG notes that its “programs resemble Broadway musicals that contain original stories with characters and scripts.”
Key podcast contributors have included Machine Gun Kelly, T-Bone Burnett, Miranda Lambert, 24KGoldn, Iann Dior, and many others.
Audio Up CEO Gutstadt, also known as “Jingle Jared”, is a musician, author, inventor and live event director.
It is known for its patented technology (the “Jingle Player”). UMPG says the technology has “transformed the TV market” through its company Jingle Punks.
His podcast Bear and a Banjo was the first podcast with an original commercial soundtrack.
“We see podcasting as a gateway to discovering music and hits of the future.”
“I am thrilled to be collaborating with Universal Music Publishing on this unique endeavor,” said Gutstadt.
“We see podcasts as a gateway to discovering the music and hits of the future. Our unique blend of music-based content unlocks incredible storytelling and music from some of the world’s finest recording artists.
“Our secret recipe is a Tin Pan Alley model with fully integrated and original music features within our walls.
“We’re excited to bring this to life and begin to engage next-generation songwriters for plug-and-play within Universal Music Publishing and their greater capabilities along with the power of Audio Up.”
“Jared is a uniquely talented songwriter, producer and entrepreneur, from his track record of creating hits for production and contemporary music to building new company Audio Up as a premier podcasting studio.”
Marc Cimino, UMPG
Marc Cimino, Chief Operating Officer at UMPG, said, “Jared is a uniquely talented songwriter, producer and entrepreneur, from his track record of creating hits for production and contemporary music to building new company Audio Up as a premier podcasting studio .
“UMPG is excited to partner with Jared and the Audio Up team as we work together to discover and develop versatile songwriters who can create music for both these fan-favorite podcasts and contemporary hits.”
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https://www.musicbusinessworldwide.com/universal-music-publishing-group-strikes-strategic-alliance-with-podcast-firm-audio-up/ The Universal Music Publishing Group enters into a strategic alliance with the podcast studio Audio Up