The world’s first Mean Tweetshop opens in London to combat skepticism about plant-based chocolate
Cadbury has launched a one-of-a-kind ‘sweet’ shop that strives to turn social media’s plant-based hate into love – in the form of delicious alternatives.
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Sifting through thousands of negative plant-based posts on social media, each bar in store was wrapped in limited edition packaging that included a negative post about plant-based products shared online by a skeptic. With shelves stocked with thousands of these bars, the store invites the naysayers of plant-based and vegan products to pay a visit and literally eat their words. Cadbury hopes skeptics who test the bar will change their negative opinions.1 from 5 -
The shop is open from 12pm to 6pm until March 27th and is fully stocked with Cadbury Plant Bars in two delicious flavors. Visitors can pick up a bar of Smooth Chocolate or Smooth Chocolate with Salted Caramel.2 from 5 -
Henry Lawes at the opening of Cadbury’s Mean Tweetshop in Soho. New research shows the UK is the most popular country for vegans on Google Trends. And “vegan food near me” saw a more than 5,000 percent increase in 2021. Veganism is also growing in popularity among Brits, with YouGov revealing that over a third of people in the UK are now interested in going vegan.3 from 5 -
Michael Moore, Marketing Manager at Cadbury said: “This is a true celebration of Cadbury Plant Bar and we believe this is a chocolate that everyone can enjoy, including the skeptics. We hope some of those who are quick to judge plant-based products are brave enough to come down and try one for themselves, they really are that good!”4 from 5 -
The Mean Tweet Shop is open until Saturday 26 March from 12pm to 6pm and Sunday 27 March 2022 from 12pm to 4pm = at 15 Bateman Street in Soho, London .5 from 5
https://www.mirror.co.uk/lifestyle/gallery/worlds-first-mean-tweetshop-opens-26541072 The world's first Mean Tweetshop opens in London to combat skepticism about plant-based chocolate