The world’s first personal defibrillator is launched in the UK

Every day in the UK, 150 people die from out-of-hospital cardiac arrest, making it one of the country’s biggest killers.

The vast majority of sudden cardiac arrests occur at home or at home the workplace, striking quickly and without warning. The survival rate is low; If a victim does not receive CPR or defibrillation within the first ten minutes, they will not survive.

However, new research conducted among the UK population shows that only 18% of people would feel safe using a defibrillator if witnessing a loved one suffering sudden cardiac arrest. This drops to 16% when the victim is a stranger.

The results suggest that the main barrier preventing people from using a defibrillator in an emergency is lack of training (43%). followed by lack of confidence (41%); and fear of causing further harm (35%).

CellAED®, developed by Rapid Response Revival®, is designed to improve access to defibrillators and overcome barriers to their use. The world’s first wearable personal defibrillator uses breakthrough technology designed to improve the chance of surviving a sudden cardiac arrest.

CellAED®’s unique Snap Peel Stick™ design means the device is quick and easy to use, even for someone without medical education. Up to a tenth the price, size and weight of current technology, CellAED® makes owning a defibrillator at home possible.

Donovan Casey, Co-Founder and CEO of Rapid Response Revival® said:When my partner Sarah suffered a sudden cardiac arrest in 2014, I was a customer for a product that didn’t exist. Without the quick intervention of the emergency services, Sarah would not be here today. So CellAED® was born out of a personal mission to make this life-saving technology available in homes and all public spaces. I’ve seen firsthand that cardiac arrest affects everyone, regardless of age or medical condition. So having the right tools and knowledge at hand can save the life of a loved one, colleague or passer-by.

dr Steven Brooks, Chief Medical Officer at Rapid Response Revival® said:CellAED® will fundamentally change the way we manage sudden cardiac arrest in our communities. The miniaturization of existing AED technology, coupled with approval from the world’s leading medical device regulators, makes CellAED® the obvious choice for life-saving defibrillation at home and in the workplace. Having a CellAED® nearby greatly improves the chances of surviving a sudden cardiac arrest.

Sudden cardiac arrest awareness in the UK

Improving UK access to defibrillators is only part of the solution. Only a third (33%) of UK adults could spot the signs of sudden cardiac arrest and only (26%) know how to distinguish them from a heart attack.

With only 18% of people in the UK having received CPR training in the past two years, confidence to intervene in an emergency is currently low. But the appetite for exercise is great – more than two-thirds (68%) of UK adults would like to learn CPR to help better.

Rapid Response Revival® is dedicated to reducing the death toll from sudden cardiac arrest by:

  • Awareness of how to recognize and respond to sudden cardiac arrest
  • Educating people about the use of CPR and defibrillators
  • And do what no one has done before; bringing affordable, easy-to-use defibrillators into homes and workplaces across the UK

Benjamin Culff, who was just 17 when he suffered sudden cardiac arrest while working as a waiter, said:Thanks to the quick action of my courageous colleagues and the fact that there was a defibrillator at my place of work, I was given a second chance. Ever since my cardiac arrest I have dreamed of having a mini defibrillator that is easy to use at home and in the office and it is amazing to see that Rapid Response Revival® has made those dreams a reality. My story is proof that sudden cardiac arrest can happen to anyone, anywhere, anytime.

Visit for more information on CellAED® and to pre-order for a special introductory price starting at £199. The world’s first personal defibrillator is launched in the UK

Fry Electronics Team

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