Paramount had high hopes for “Beverly Hills Cop” going into the 1984 holiday season, but public opinion was largely focused on ambitious sci-fi films like “Dune,” “2010,” and “Starman.” “. There’s also Francis Ford Coppola’s expensive gang epic “The Cotton Club” and another cop comedy in Clint Eastwood-Burt Reynolds’ “City Heat” car. Eddie will bury them all.
Theo Nick De Semlyen’s very interesting “Wild and Crazy Guys: How the Comedy Mavericks of the 80s Changed Hollywood Forever,” the studio was so excited about the euphoric response to the early preview that they pumped an additional $2 million into the advertising budget, grossed over 1,500 screens and premiered the film two days early on Wednesday (a move usually reserved for event films). Paramount took a big leap in the competition in December, and by Christmas, “Beverly Hills Cop” was the only wide-release movie people were talking about.
In the view of Daniel Petrie Jr., the film’s co-writer, the film’s success lies not only in Murphy’s appeal but also in its subversion of cop movie clichés.
“In most movies, the cop wakes up alone in a dingy apartment, drinks a terrible cup of coffee, and is then served by his wife with divorce papers. But in this movie, you can see the enjoyment. Eddie’s is always bad.. Although he contradicts everyone around him, he charms them all.”
https://www.slashfilm.com/997864/it-was-never-in-question-that-beverly-hills-cop-was-going-to-be-a-hit/ There’s never been a question that the Beverly Hills police will succeed