Tiger Woods and Rory McIlroy have started a company that aims to build “technology-driven businesses” that can include stadium-based golf events.
The couple, who have won 19 major titles together, founded TMRW Sports and partnered with former NBC Golf exec Mike McCarley, who has been named CEO.
Additional partners and investors will be announced shortly, with the company offering “progressive approaches to sports, media and entertainment.”
“I’m excited to partner with TMRW Sports to bring greater access to esports for people,” said Woods, winner of 15 Majors.
“So many athletes, entertainers and people from all walks of life that I meet share our passion for sports, but they also share our desire to build a brighter future for the next generation of sports fans.
“Together we can use technology to bring new approaches to the sports we love.”
A report from golf week suggested the pair would seek to hold a series of one-day golf events in a stadium setting to complement the PGA Tour’s existing schedule.
The series could reportedly start in 2024.
McIlroy said of founding TMRW Sports, “For the past several years off the golf course, I have focused on leading golf into its digital future.
“In a world where technology gives us so many ways to use our time, we want to make sport more accessible to as many people as possible.”
More details about the project could emerge this week at the Tour Championship at Atlanta’s East Lake Golf Course.
PGA Tour commissioner Jay Monahan will speak Wednesday as his organization continues to struggle with a number of high-profile golfers leaving the tour for the Saudi-backed LIV Golf Series.
https://www.independent.co.uk/sport/golf/tiger-woods-rory-mcilroy-tmrw-sports-stadium-golf-b2151447.html Tiger Woods and Rory McIlroy form TMRW Sports to host stadium golf