Business

TikTok increases the maximum video length to 10 minutes. Should YouTube be worried?

Watch, YouTube: TikTok is extending the maximum video length to 10 minutes.

blank

News to follow ByteDanceThe application is authorized by last summer announcement that it’s rolling out the option for users to create videos up to three minutes in length – up from the previous maximum of 60 seconds per video.

Today’s news (February 28), first reported by TechCrunch and endorsed by MBW, marking an even closer rivalry between TikTok and YouTube.

YouTube still comfortably the largest video streaming platform in the world, with over 2 billion logged in users plays music on its service every month.

However, TikTok disclosure as of September, it had over 1 billion global monthly active users (MAUs) – and App Annie guess that number will reach 1.5 billion by 2022.

As noted by TCTikTok’s maximum video length extension to 10 minutes makes the app look like a serious direct competitor to YouTube.

However, the competition went both ways for a number of months.

In September 2020, YouTube launched its TikTok rival Shorts platform in India. Followed by the launch of Shorts in Americaand a expansion into Latin America, Canada and the United Kingdom.

YouTube has been trying to lure superstar artists to its Shorts platform, offering exclusive previews of 14 songs from Ed Sheeran’s = (Equal to) album in October.

Sheeran previewed the tracks with accompanying Shorts videos for each before its official release this Friday, (October 29) via Asylum/Atlantic.

Short videos can still only have a maximum of 60 seconds Long.

TikTok and YouTube not only compete for users and creators, but also for advertising revenue.

YouTube generated 8.63 billion USD in advertising revenue for the fourth quarter of 2021 (ending December) and more than $28 billion throughout 2021.

TikTok, meanwhile, was created Ad revenue of $4 billion last year, but aims to triple that to $12 billion by 2022, according to China News Agency. OFFERatePost.



Can TikTok’s longer video capabilities help boost users, creators, and ad revenue to challenge the market dominance of video giant YouTube? Keep stable.

In a statement provided to MBW regarding increasing video to 10 minutes, a TikTok spokesperson said: “We are always thinking about new ways to bring value to our community and enrich the experience. TikTok experience.”

“We’re excited to start rolling out the ability to upload videos up to 10 minutes today, which we hope will open up even more creative possibilities for our creators. all over the world.”

Spokesperson, TikTok

A TikTok spokesperson added: “Last year, we introduced longer videos, giving our community more time to be creative and entertained on TikTok.

“We’re excited to start rolling out the ability to upload videos up to 10 minutes today, which we hope will open up even more creative possibilities for our creators. all over the world.”


In another development, TikTok has been keen to tell the music industry about the success of artists using its platform, reporting in December 2020 that more than 70 artists have been successful on TikTok. in 2020 signed a contract with a big company.

TikTok disclosure As of December 2021, about 430 songs surpassed 1 billion video views when TikTok ‘roared’ last year, three times more than in 2020, when more than 175 songs hit the one billion view mark.

TikTok notes that these views don’t “exist in a vacuum, but directly lead to commercial success for trending songs and artists,” with more than 175 songs trending on the platform as of late. 2021 on the chart Billboards Hot 100, double the number ranked in 2020 according to TikTok.


Shorts on YouTube launched a $100 million short-term fund last May to pay “thousands of creators” for their content on the platform.

The launch of the fund followed by TikTok $200 Million Creator Fund in the United States in July 2020.Worldwide music business

https://www.musicbusinessworldwide.com/tiktok-max-video-length-to-10-minutes-should-youtube-be-worried1/ TikTok increases the maximum video length to 10 minutes. Should YouTube be worried?

Fry Electronics Team

Fry Electronics.com is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – admin@fry-electronics.com. The content will be deleted within 24 hours.

Related Articles

Back to top button