Business

TikTok just launched its own music distribution platform, SoundOn

TikTok is now officially a music distributor.

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The ByteDanceThe proprietary viral video app has just launched its own music distribution and promotion platform, called SoundOn.

SoundOn has been Live in the UK, US, Brazil and Indonesia and it allows artists to upload their music directly to TikTok and RESSO.

It can also distribute their music to other platforms like Spotify, Apple Music and Instagram.

MBW revealed in September Last year SoundOn went into beta mode.

At that time, the Global Music Director of the platform Ole Obermann told us: “In short, we are working for [independent artists] to get their music on TikTok and we’ll be working with them to get a much better understanding of how to reach their audience on TikTok. ”

He added: “Through SoundOn, we will organize the ecosystem of unknown artists in a way that does not exist today and has never existed before.

“I think that will make it easier for artists to find their fans. And then for the studios and publishers to find those artists. The [industry’s] I think the whole A&R process will become more efficient after it. ”

TikTok says that SoundOn pays 100% royalties to music creators for the first year and 90% after, and offers a wide range of tools and advertising support.

According to SoundOn’s Frequently asked questionsartists will be able to “receive 100% royalties for an unlimited time” for In-Bytedance platforms including TikTok and Resso.

TikTok describes its new SoundOn Platform is an “all-in-one platform for music marketing and distribution” and says it is designed “to empower new and undiscovered artists”.

Artists who sign up for the platform will also have access to insights and audience growth, as well as “expert advice” from a dedicated SoundOn team of artists.

Participating artists will also have access to TikTok’s songs tab, where music is linked on profile pages, and support advertising through creator marketing on the TikTok platform.

TikTok claims that SoundOn has provided additional opportunities for artists and music creators to get started on TikTok, noting that the artists have signed on to record and publishing deals, and work with other artists. co-writers and “old names”.

So far, artists cited by TikTok as having been successful after signing up for SoundOn include Abby Roberts and Chloe Adams in the UK, Games We Play and Muni Long in the US. (The latter is reported as one of the most sought-after artists of 2022 among major US record companies.)

SoundOn’s Launch After TikTok’s agreement happens with independent artist distribution platform UnitedMasters in August 2020, seeing full integration between both services directly through the TikTok app. That deal allows TikTok users to distribute their music directly to other music streaming platforms from within the TikTok app.

“We are extremely excited about how this will emerge and foster new talent and how SoundOn will contribute to an increasingly diverse and evolving global music industry.”

Ole Obermann, TikTok

“New artists and music creators are a vibrant community within TikTok and SoundOn is designed to support them as they take their first steps in,” said Ole Obermann, Global Music Director at TikTok. career.

“Our SoundOn teams guide creators on their journey to the big stage and bring the expertise and power of TikTok to artists’ lives.

“We are extremely excited about how this will emerge and foster new talent and how SoundOn will contribute to an increasingly diverse and evolving global music industry.”

“There’s a lot of musical talent emerging on TikTok in the UK and we want to do all we can to support that.”

Paul Hourican, TikTok

Paul Hourican, Head of UK & EU Music Operations at TikTok said: “There is a lot of musical talent emerging on TikTok in the UK and we want to do all we can to support support that.

“The SoundOn offering and the team we have put in place will help artists grow and build their careers. We’re excited to see how this can generate even more TikTok hits for the UK music business. ”

“SoundOn has created a space where anyone can be exactly what they want to be.”

Muni Long

Muni Long said: “SoundOn has created a space where anyone can be exactly what they want to be.

“Regardless of your background, your upbringing, your race, your creed, your age, you can step into space and claim your place.

“I’ve done that already and I plan to keep doing it over and over again. I’m so grateful for the opportunity to be myself in front of the world through TikTok. ”

“I’ve worked with the team at TikTok throughout my career and they’ve always supported me, so I really appreciate the support and extra help I got from SoundOn launching my music. now.”

Abby Roberts

Speaking about collaborating with the TikTok and SoundOn team, British artist Abby Roberts said: “I’m starting my musical journey and am so excited about what’s to come!

“I’ve worked with the team at TikTok throughout my career and they’ve always supported me, so I really appreciate the support and extra help I got from SoundOn launching my music. now.

“I love sharing my music and creativity with my fans and hope to reach new people too!”Worldwide music business

https://www.musicbusinessworldwide.com/tiktok-just-launched-its-own-music-distribution-platform-soundon12/ TikTok just launched its own music distribution platform, SoundOn

Fry Electronics Team

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