TikTok recommendations boost book sales as army of young readers hit shelves

It’s easy to dismiss social media apps as idiot culture, TikTok perhaps even more so than its rivals. But the home of goofy dance clips and lip-synched videos is becoming a powerful driver of book sales, with reviews sending gangs of teenagers out of the digital cloud and back into stores.

o-One can predict what the next BookTok hit will be, but the effect of a popular recommendation on a new or long-released title is dramatic, says Maria Dickenson, managing director of Dubray Books.

https://www.independent.ie/business/irish/tiktok-recommendations-are-upending-book-sales-as-army-of-young-readers-hit-shelves-42187248.html TikTok recommendations boost book sales as army of young readers hit shelves

Fry Electronics Team

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