TikTok star Gilbert Sosa is building spaces for influencers to create content they’re proud of

When Gilbert Sosa picked up our google Hangout name, he wasn’t on digicam however I heard him say “One second!” He sat down in his chair with a giant smile on his face as his coiffed auburn hair rocked up and down a little bit. “¿Como estás?” he requested, with the identical enthusiasm he exhibits in his TikTok movies.

The Houston native was at his buddy’s condominium in Mexico Metropolis, engaged on his subsequent content material home, the place creators are invited to dwell collectively to create movies and different pictures for social media. Throughout their keep, these creators have meals, lease, and utilities coated to allow them to concentrate on creating content material for manufacturers.

Sosa’s newest undertaking, which he has been engaged on for the previous yr, is StoryHouze, a content material home devoted to storytelling and philanthropy. StoryHouze, primarily based in Mexico Metropolis, launched the primary of its two phases on October 2. In Section I, Sosa is joined by Abelardo Campuzano, Abelardo Bobadilla, Alan Sandoval, Basilio Cerdan, Mack fails and Santiago Seville. For Section II, the home is deliberate so as to add extra members and be situated in the USA.

“I needed to give you a extra purposeful motive to launch a content material home, a giant motive that brings individuals from completely different backgrounds and audiences collectively, so I made a decision there’s a connection between philanthropy and storytelling,” Sosa, 24, instructed me. to HuffPost. . “I imagine bringing collectively a bunch of content material creators to amplify these tales for his or her tens of millions of followers could make a distinction on the planet.”

Sosa poses for a portrait in Houston.

Brandon Thibodeaux for HuffPost

Sosa poses for a portrait in Houston.

Sosa, who’s Mexican American, is a expertise supervisor for rising content material creators – he leads everybody in StoryHouze – in addition to a filmmaker, influencer and actor. This summer time, he launched TejasHouse, one of many first bilingual content material creator homes.

Many of the influencers in TejasHouse are primarily based in Sosa’s house state. Three Houston influencers — Meliza Vasquez, who’s Salvadoran-American, and Dayanara Uriostegui and Secily, who’re each Mexican-American — had been introduced into the home by Sosa. Tally Dilbert and Jay Torres are each from Honduras however are actually primarily based in Texas. Mariano Razo and Zachary Jaquith are influencers from Mexico and Brins Torres is from Ecuador. In July, the makers ended their first three-month stint.

“We don’t actually slot in a field,” Sosa instructed HuffPost. “Folks will attempt to pigeonhole us, however we don’t even know that but. We’re nonetheless attempting to determine that half out.”

To have a profitable creator home — one which will get branded offers and sponsorships, makes cash, and produces attention-grabbing content material — each creator must have one thing particular. With TejasHouse, the members had been on a mission to dismantle the stereotype that Latino communities are monolithic. Throughout their time in the home, every creator showcased completely different features of their tradition.

“We do every thing with intent and objective for one thing greater than ourselves,” Sosa mentioned of StoryHouze. “We imagine that [by] by being genuine in prepay, we can appeal to the kind of individuals who wish to be part of the motion and promote philanthropy as we intend to do.”

Sosa has spent the previous 5 years constructing a profession as a social media influencer. He began in 2016 as an intern at one of the vital well-liked content material homes, Crew 10, which was led by former Vine star become a boxer Jake Paul. Sosa solely accomplished an internship for a month earlier than being supplied a full-time job. To his mother and father’ shock, as an alternative of going to school on a full-ride scholarship on the College of Texas at Austin, he joined the workforce to review communications and public relations.

Since then, Sosa has constructed an enormous following, with each comedic movies and brief vlog-style posts offering updates on his private life and his enterprise ventures with influencers. He has greater than 880,000 followers on Instagram and 200,000 on TikTok and greater than 571,000 subscribers on YouTube.

It didn’t take lengthy for Sosa to go viral on TikTok. His third video obtained greater than 1 million views. Within the satirical clip, he mimics an encounter with a fan of the content material collective Dosogas Crew, the place Sosa was producer, co-founder and expertise. The invisible fan Sosa asks for a photo as Justin Bieber’s “Lonely” performs wistfully. After they take the picture, the “fan” asks Sosa for his title and Sosa seems crushed.

Sosa poses for a portrait in Houston.

Brandon Thibodeaux for HuffPost

Sosa poses for a portrait in Houston.

Sosa mentioned he’s most pleased with having the ability to help himself as an influencer, though he’s now making more cash as a expertise supervisor. He was additionally shocked by the manufacturers he began working with. In 2019, he teamed up with Netflix to promote the Ryan Reynolds thriller “6 Underground.” In April, he teamed up with Dell to promote the XPS 13 laptop computer.

One in all Sosa’s best-performing short films is called “First Timers”. It’s a few younger girl and her boyfriend, who’ve taken vows of celibacy, who’ve intercourse for the primary time. “First Timers” was posted to YouTube in December 2019; it has been considered over 14 million occasions.

With the fixed excessive demand for content material, Sosa has realized to take it straightforward and concentrate on what makes him completely happy: creating work he’s pleased with and surrounding himself with like-minded creators.

“I’ve come to an settlement” [with the fact] I’m in no rush,” he mentioned. “I’ll add urgency, but it surely’ll take me so long as I do. It’s in regards to the lengthy recreation, not the brief recreation.” | TikTok star Gilbert Sosa is constructing areas for influencers to create content material they’re pleased with


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