TikTok to add content ratings on videos – Billboard

In an effort to prevent potentially annoying or “excessive adult” material from reaching users under the age of 18, TikTok will begin adding content scores to videos as part of a new feature intended to simulate ratings. used in the film, television and game industries.

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According to a blog post shared on Wednesday, TikTok will begin rolling out the first version of the feature in the coming weeks and issue a “post unavailable” message to block restricted videos. age. To determine which videos fall under that restricted category, TikTok assigns a “mature score” based on the video’s “thematic age of maturity” level.

“When we discover that a video contains adult or complex themes, such as fictional scenes that may be too terrifying or intense for a younger audience, a maturity score is allocated to video to help prevent people under 18 from viewing it on the TikTok experience,” Cormac Keenan, TikTok’s head of trust and safety, wrote in the blog post. “Our focus was first on further protecting the teen experience, and in the coming months we plan to add new functionality to provide granular content filtering options for the entire population. our community suite so they can enjoy more of what they love.”

A TikTok representative did not immediately respond to a request for clarification on what a mature score looks like or who assigns the score.

Other filtering tools will allow users to filter out specific hashtags or words to avoid seeing those types of videos on their For You feed.

The rollout of the feature comes as TikTok has been heavily monitored for displaying adult content and other potentially harmful videos, such as those promoting eating disorders and drug use to children. minors. The platform has continued to release additional features to protect the health of its users and has updated its community guidelines to ban videos that promote disordered eating and hate speech, but TikTok most recently ranked last in GLAAD’s social media safety scorecard, lagging behind rivals like Meta’s Instagram and Facebook and Alphabet’s YouTube.

This article originally appeared in THR.com.

https://www.billboard.com/business/streaming/tiktok-ratings-mature-themes-1235114274/ TikTok to add content ratings on videos – Billboard

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