Tina Turner Sells Entire Music Catalog to BMG

Tina Turner has bought her music rights to BMG, the corporate’s CEO Hartwig Masuch tells Rolling Stone — marking the most recent occasion within the pattern of main legacy artists cashing in on their copyrights.

Included within the deal is Turner’s artist’s share for her recordings together with publishing rights, neighboring rights and her identify, picture and likeness. BMG declined to reveal monetary particulars of the sale, however BMG has purchased out all of her rights and calls the deal the one largest artist acquisition the corporate has ever executed.

“Everyone knows how iconic Tina’s work is,” Masuch says. “Once you have a look at the scale Tina’s profession has entered even in the previous few years between musicals and documentaries, there’s nonetheless a lot untapped potential together with her legacy.”

Masuch has a detailed private relationship with Turner and her husband, fellow German music government Erwin Bach, and the 2 events had casually spoken in regards to the booming music acquisition panorama for over a yr, Masuch says. Formal due diligence discussions for Turner’s catalog began round three months in the past after Turner’s crew reached out expressing curiosity in a deal.

As BMG will get Turner’s royalties and property, Warner Music will nonetheless act as her report firm. However BMG says it’s going to work intently with Turner and Warner now that it owns the rights in her catalog. Turner — who initially soared to fame by her performing partnership with ex-husband Ike Turner — loved a profitable solo profession following her divorce and the group’s disbanding, changing into one of many best-selling recording artists of all time on the again of 5 platinum albums, together with the five-time platinum Personal Dancer. Amongst Turner’s largest hits are “What’s Love Acquired to Do With It,” “The Finest” and “Typical Male.”

Masuch factors to digital alternatives and social media as a broader focus for Turner’s music as BMG appears to reintroduce her hits to a youthful technology of potential followers within the streaming period. “This isn’t a one-dimensional market anymore,” Masuch says of managing legacy artists’ model alongside the music. “With Warner and Tina, we need to develop attain and affect new audiences. What’s the YouTube technique, what can we do with TikTok? It’s a must to be far past any strategy the place you’re simply releasing a best-of album each 4 years or promoting rights for a documentary.”

Turner, usually referred to as the “queen of rock & roll,” was the second artist to ever grace the cover of Rolling Stone, after John Lennon, and the primary lady and black artist. Roughly retired since 2009, Turner has lately seen a renaissance because the music and leisure industries have fun her legacy. She’ll be inducted into the Rock & Roll Corridor of Fame as a solo artist on the finish of October — her second induction after getting in with Ike Turner within the Nineties. Tina, the acclaimed musical based mostly on Turner’s youth, will return to Broadway this month after an prolonged hiatus due to the pandemic. And earlier this yr, HBO launched an in depth, career-spanning documentary targeted on the singer.

“Like every artist, the safety of my life’s work, my musical inheritance, is one thing private,” Turner stated in an announcement. “I’m assured that with BMG and Warner Music, my work is in skilled and dependable fingers.”

Catalogs and artist copyrights have change into extremely wanted within the trade, as music valuations proceed to rise. Corporations like Hipgnosis Songs Fund and Main Wave alongside the most important music firms have been shopping for up publishing rights from main artists and songwriters for more and more excessive multiples, taking the chance on future royalty earnings whereas sellers take an instantaneous payout. Artists like Stevie Nicks, Paul Simon and Bob Dylan have all bought publishing rights for a whole lot of tens of millions of {dollars}.

Whereas catalog offers are widespread, Turner’s deal is extra complete, together with broader copyrights to her model, much like the deal The Seashore Boys signed with Irving Azoff’s Iconic Artists Group earlier this yr. Masuch says BMG is seeking to shut related offers forward.

With the market heating up, BMG has grown extra lively in buying catalogs too, shopping for the rights to Mick Fleetwood’s recordings again in January. The corporate additionally entered an formidable partnership with funding agency KKR — which itself purchased a majority stake in Ryan Tedder’s publishing rights this yr — in a bid to get the largest and most dear music catalogs in the marketplace. The 2 firms advised Rolling Stone they have been ready to spend into the billions by that partnership. Masuch appears a bit extra conservative over the joint offers they’re eying for now however stated the 2 firms will nonetheless spend a “important sum of money” in upcoming acquisitions.

Extra offers might come prior to later: Masuch says Turner’s deal is the primary of a number of high-profile acquisitions the corporate will announce inside the coming weeks.

https://www.rollingstone.com/professional/news/tina-turner-catalog-bmg-1236416/ | Tina Turner Sells Whole Music Catalog to BMG


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