Tixserve, a Co Kildare-based digital ticket distributor, has agreed a “significant” multi-year partnership with Scottish Rugby as the company looks to expand into the US.
Atrick Kirby, managing director and co-founder of Tixserve, said the Scottish Rugby deal now means all three of Britain Rugby unions, including England rugby and Welsh rugby union, are Use of its digital ticketing services.
He said the company is now “inherently interested” in doing business with the IRFU and unions for France and Italy “once they are willing to work with us.”
“In this context, the Six Nations parent company recognizes the value of the data generated by the Tixserve solution.”
Kirby said the agreement with Scottish Rugby Union would cover around half a million tickets processed annually, which would cover matches involving Glasgow Warriors and Edinburgh Rugby. The deal will later apply to the internationals in the fall this month followed by the Six Nations the next year.
According to Kirby, Tixserve had a few key goals, including entering the U.S. market and, if successful, launching a funding round. He is also expanding the workforce.
“We want to consolidate our position in the UK and Ireland,” he said. “The most exciting thing is that we are targeting entry into the US market and are in discussion with a key distributor or two to help us enter this market in a commercially viable and solid manner.
“If these discussions come to fruition, which I hope, it will trigger funding around Christmas to help us capitalize on opportunities in the US and other regions.”
Kirby couldn’t reveal the names of those he’s in talks with in the US, but said they were big names, particularly in esports.
“North America is the world’s largest market for sports activities. We have received many inquiries from the USA. We have to be careful to enter this market in a way that you don’t lose your shirt and that we have a partner that we have relationships with the customers we want to do business with.”
Tixserve, which launched its product in 2017, is a digital ticket fulfillment platform for live event organizers.
https://www.independent.ie/business/irish/tixserve-looks-to-land-ticket-to-us-as-it-scores-scottish-rugby-deal-42068172.html Tixserve is trying to get a ticket to the US as it lands a Scottish rugby deal