FROSTIES mascot Tony the Tiger is now streaming games on Twitch with an animated model known as Vtuber.
The cereal mascot works in what appears to be a computer-generated studio with a “milk-cooled” PC and plans to stream battle royale games like Fortnite.
His livestream event is called Tony the Tiger’s Gr-r-reat Cereal Bowl of Gr-r-reatness and goes live on August 19th.
The project is part of a partnership between Kellogg’s and the streaming service’s partnership program in hopes of increasing the popularity of the sugary granola.
Although Tony hasn’t started his streaming career yet, he already has around 400 followers on the service.
Corresponding promotional weekKellogg’s claims it encourages everyone to participate in the stream via chat and polls.
Adam Harris, global head of Twitch’s brand partnership program, was also pleased with the collaboration.
He said: “Adding an iconic mascot like Tony the Tiger to our service is an exciting first for our Brand Partnership Studio.
“This innovative concept capitalizes on the growing popularity of VTubing on Twitch, where VTubing content grew 467% year-on-year last year.
“Together with Kellogg’s Frosted Flakes, we’re producing a live experience for the Twitch community, introducing a popular character to popular Twitch streamers.
“[This] encourages a healthy dose of competition and encourages viewers to chat with Tony the Tiger in real time.”
Vtuber stands for “virtual YouTuber” and is a type of animated model that tracks the actions and facial expressions of the person streaming.
Many people use Vtuber models to avoid showing their real looks online.
However, Vtuber are becoming increasingly popular in advertising to promote products through the use of their mascots.
Earlier this year, Sega created a show featuring a Vtuber version of Tails to promote the then-upcoming movie sequel Sonic the Hedgehog.
A Sonic Vtuber model was also featured on the show TailsTube, which currently only has two episodes.
Written by Georgina Young on behalf of GOOD LUCK AND HAVE FUN.
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https://www.thesun.ie/tech/9265129/tony-the-tiger-streams-twitch/ Tony the Tiger streams games on Twitch