Irish shoppers will spend over €18,000 every minute during Black Friday sales, with women typically spending 66 per cent more than men.
New data from AIB shows Irish consumers are expected to spend around €26m online during Black Friday, up 33 per cent from Cyber Monday.
The busiest time to shop that day will be between 10am and 12pm as consumers are online during working hours. The second busiest time will be between 11:00 a.m. and 12:00 p.m.
Last year, €5,700 per minute was spent on clothing alone on Black Friday, a 261 percent increase in value compared to a normal day.
This equates to over 97,000 transactions on clothing websites throughout the day, or roughly one transaction per second.
On a normal day, the number of online clothing transactions is only a fraction of that, at just under 30,000. Black Friday falls on November 25th this year and Cyber Monday on November 28th.
The data has been compiled from over a million card transactions made online by Irish consumers during Black Friday 2021 and has been anonymised and aggregated.
Based on this data, AIB revealed that apparel tops consumer spending on Black Friday, followed by electronics, groceries, department stores and hardware.
Jewelry will see the biggest sales boost as consumers spend 408 percent more than usual on Black Friday.
The bulk of electronics is bought online at 55 percent, while 93 percent of health and beauty sales are made in person.
Those between the ages of 25 and 34 are most likely to shop online at midnight, hoping to grab a bargain before everyone else.
Women spend 144 percent more on clothing than men on Black Friday, while men spend 377 percent more on car servicing and sales.
John Brennan, Head of SME Banking at AIB, said: “As people prepare for winter against a backdrop of rising living costs, many are looking to get their Christmas shopping done early and find Black Friday deals.”
“AIB data shows that consumers are increasingly turning to online when it comes to finding a bargain on Black Friday.
“While this gives consumers more choice, it is also important to consider the impact that buying abroad can have on the climate. Buying locally where possible ensures we minimize our carbon footprint and supports local businesses.”
AIB has recommended a number of tips for consumers to protect themselves from scammers when shopping online.
Shoppers should beware of bargains, while Black Friday is all about grabbing the best bargains, shoppers should beware because if it seems too good to be true, it probably is.
Make sure the payment page of the website you’re buying from is secure – make sure you’re not buying from a fake or impersonated website, or getting to the website from a link in an ad.
Watch out for criminals texting or calling you pretending to be AIB. Customers should be careful and never click on a link in an SMS.
Buyers should never share their card reader codes or one-time passwords. When buying something online from an individual, never transfer money directly into a seller’s account.
Consumers should check their bank statements frequently. You can quickly check bank statements online after you’ve made a purchase to ensure you’ve been charged the correct amount.
When you’re done shopping online, make sure you’ve logged out of any websites you’ve used to ensure there is no risk of them being used by someone else.
https://www.independent.ie/news/black-friday-top-tips-as-irish-shoppers-set-to-spend-over-18000-every-minute-42159924.html Top Black Friday tips as Irish shoppers spend over €18,000 per minute