Treat yourself to a pint of pixels at the HEINEKEN® SILVER IRL META-BAR

Recently there has been a rush of food and beverage companies to open restaurants and bars in the metaverse. But no matter how fun a virtual bar may be, you can’t actually drink anything in one. There really is no such thing as a digital beer. Heineken® is launching its new super-refreshing lager with 4% ABV – Heineken® Silver – and while the brew “virtually” launched in the Metaverse earlier this month, it’s now happening for real – and Heineken® is encouraging Brits to embrace the real world experiences. While the metaverse could be the way we live in the future, some things in the real world have always been and will always be best enjoyed. Last but not least, good beer in great company. The Heineken® Silver IRL META-BAR and Heineken® Silver Launch Experience takes place on April 7th for one night only at Protein Studios in Shoreditch, East London. To register for tickets to the event visit: Treat yourself to a pint of pixels at the HEINEKEN® SILVER IRL META-BAR

Fry Electronics Team

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