In 2007, Thomas Tull’s Legendary Pictures was still operating at Warner Bros, and the year wasn’t very successful with Christopher Nolan’s “The Dark Knight”. The studio might not know what to do with “Trick ‘r Treat,” but Legendary believes in it, so to push their parent company toward a theatrical release, they put the film on the show. Harry Knowles’ annual 24 Hours of Butt-Numb-a-Thon Film Festival. Held in early December, to coincide with webmaster Ain’t It Cool News’ birthday, they knew the movie would release well with huge audiences.
What they didn’t know was that Knowles wanted the film to end the festival. They’re in stock, but can the film work its cloned evil magic on a movie theater packed with dim-witted viewers?
I’ve gone to six BNATs, and if they’re programmed properly, the movies will naturally blend together. If needed, you can take a nap between midnight and 6 a.m., which helps freshen you up for the last two movies, which tend to come out early. So while being the last of a day-long horror movie sounds like a death sentence, it can also be the perfect opening to an exhilarating movie.
I wasn’t at the BNAT premiere of “Trick ‘r Treat,” but I distinctly recall my flip phone exploding with texts from friends present. Dougherty’s films won the attention of a large audience and then some. People have declared it an instant Halloween standard. The challenge before Legendary now is to build momentum on the enthusiasm of hundreds of die-hard moviegoers.
https://www.slashfilm.com/992852/the-strange-journey-trick-r-treat-took-to-becoming-a-halloween-classic/ Trick ‘R Treat’s Bizarre Journey Has Become A Halloween Classic