Triona McCarthy talks niche new releases and essential skincare

Last month I had a far from ordinary work meeting – on a boat no less. And of course it was one of the wettest days in weeks. I felt like I had to apologize on behalf of Ireland to everyone on the Seabourn cruise ship for the crappy weather! Anyway, I put on my best and brightest rain gear and made my way to meet Cathy Kangas from PRAI Beauty Group ( for breakfast on board. Originally from Surrey but now based in the US, the founder of the niche beauty brand cruised off the coast of Ireland. Cathy is an inspiration to midlife women – her brand really speaks to me as I celebrate getting older. PRAI Beauty’s flagship product is probably the Ageless Throat & Decolletagecream Creme, €34.99 for 50ml,, which carries the very clever slogan: ‘the neck’s best thing’. It targets the delicate skin around the neck and chest and promises visible results after a week of use. Cathy is a truly inspiring and interesting woman who loves animals and uses PRAI Beauty’s sales to help them. The products are never tested on animals and the range has received the prestigious Leaping Bunny seal. So it’s wonderful to know that your routine is not only good for your skin, but also supports a good cause. It was a pleasure to meet Cathy on the boat – even if it left me looking like a drowned rat… The PRAI Beauty range can be found in Marks & Spencer and Boots stores nationwide.

The tendency

Suitable for Pitt

I never cease to be amazed by the beauty industry’s ability to shake things up and throw in curveballs every time
in a while. The latest that amazes me is Brad Pitt’s Le Domaine skincare line, which shakes things up well beyond a gender-neutral line. It currently includes four products:
The Cream, €275; The Serum, €350; The Fluid Cream, €265 and The Cleansing Emulsion, €70, Refill packs are also available.
This range is in partnership with the Perrin family of Chateau de Beaucastel, with whom Pitt has also partnered in the past to produce Miraval Rosé Wine. What I love about it is that Pitt is moving away from social media to promote the line, and he won’t even be the face of it himself. However, he was present every step of the way from concept to development, while hiring a wine and human health specialist to identify which combination of the 13 varietals grown on the Perrin estate contained the most potent antioxidant properties.
I’ll spare you all the technical details, but GSM10, a patent-pending compound extracted from the seeds and skins of Beaucastel grapes, is the result, along with ProGR3, which is another compound extracted from the grapevine stems. This is no ordinary line of skin care products – the prices alone will tell you.

The trick


Use a brush to apply sunscreen

I put this tip on my Instagram this summer – see – and people loved it! Basically, I use a brush to apply sunscreen. It’s a particularly good method for children as it makes application less messy and doesn’t leave cream on the eyes.

The tools

If you’re looking to rekindle your childhood love of superheroes, you’ll love this Off-White collaboration with Mattel Creations’ Masters Of The Universe featuring Off-White’s beauty line. Each Off-White Paperwork Box includes a surprise MOTU figure, plus gender-neutral fragrances, face and body pigments, or nail polishes to create and customize your own looks. Choose from the imprint box, €300; the Olfactive ID Box, €350 and the Color Matter Box above, €250. See off—

The treatment

trimmed for success


Sculpted by Aimee, Graffton Street shop.

Sculpted by Aimee now has a flagship store on Grafton Street, Dublin, becoming the first Irish cosmetics brand to have a shop on the street.
It opened last month, six years after Aimee Connolly founded the brand when she was just 23 years old. The new shopIt features virtual fitting screens and digital lookbooks, as well as a recycling levy to earn points. There are even mobile phone charging stations in the chill-out area on the ground floor.
Upstairs is Sculpted The Academy, which offers training for aspiring makeup artists. This room can also be rented privately. Well done Aimee, you do the Irish beauty business so proud. See

The conversation

Love the skin you’re in

video of the day

It was a great honor for me to make RTÉ’s Stylish Irish List a few weeks ago, along with stylish guys like Simone Rocha, Sinéad Burke and many more. But beauty is still my first love! But as I always say: fashion is my passion, but beauty is my duty.
So this week I’m going back to basics and talking about some iconic skincare products you need in your life! After all, our skin is the canvas that needs to be in excellent condition for all of our beauty products to perform at their best. A new season is always a good opportunity to switch up your skincare routine as the weather can have such an impact on it.
Now that winter is on the horizon, I can surmise that even the most avid sea swimmers are taking a break from jumping. But since seawater can do wonders for our well-being and overall health, bringing the benefits it brings with you as the days grow colder and darker is a smart move. So look at Seabody, a biotech company from Co Kerry. This plant-based, cruelty-free company uses seaweed extracts, which are great for skin cell renewal, stimulating collagen and elastin. There are also a number of supplements available to support bone, muscle and cartilage, the immune system and gut health. Check out Seabody Beauty, above, €80 for a two-month supply. It contains biotin and zinc to help maintain normal skin and hair, as well as vitamin C, riboflavin, copper and manganese. See Always check with your GP before starting any supplements.

Across the Sea, Trinny London Plump Up, above, €80,, is a new serum that hydrates and, you guessed it, plumps skin to help reduce fine lines. You’ll see that the words collagen and elastin are often thrown around in skincare, and with good reason. Those are two things we want to take care of when it comes to a smoother and plumper complexion. The peptides in Plump Up support your skin’s natural collagen and elastin production, while the added hyaluronic acid keeps your skin hydrated. A 30ml refill costs €64.
No matter where you are or what the weather is like, sun protection is so important and Skinredients Skin Shield SPF 50 PA+++, €57, is one of my hero products.

It hydrates and primes and delivers your SPF to protect skin not only from sunlight but also from blue light – that’s screen light, pollution and infrared – leaving your skin with the most perfect peachy tint and a dewy finish. Think of it as your invisible “skin screen” as it also contains niacinamide – vitamin B3 – and vitamin E for antioxidant protection. When they run out there is a Skin Shield SPF 50 PA+++ refill tube, see above, for €52. Triona McCarthy talks niche new releases and essential skincare

Fry Electronics Team

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