Technology

TweetDeck could become a paid Twitter Blue feature

It looks like the upcoming release of TweetDeck, the power-user-focused version of the Twitter app, won’t be free. Security researcher Jane Manchun Wong has discovered a work in progress login page for the app, which boasts that it’s a “real-time powerful tool for people who live on Twitter” and offers an ad-free experience.

While the site doesn’t specifically say that you have to pay Twitter to access TweetDeck, companies don’t typically advertise “helps you avoid what makes us money” as a feature of free products (even if, like the current version of TweetDeck , is it). And wouldn’t you know, Twitter already has a paid subscription service for it it tries to sell to its power users.

This isn’t the first time we’ve heard the suggestion that Twitter is trying to monetize TweetDeck. Earlier this month, Manchun Wong code dug up this seemed to redirect non-Blue subscribers trying to access the new version of TweetDeck to the Twitter Blue login page. And over a year ago Bloomberg reported that Twitter is considering a subscription service component for the App. This report came just before that we heard from twitter that it is working on a “major overhaul” for TweetDeck.

We’ve seen a preview of this overhaul. It is extensive (and divisive) and probably took a lot of work. It’s not impossible that Twitter is doing this as part of its quest for appearances friendlier to the community and third-party developersbut it feels more likely that the company launched Twitter Blue Knowing that TweetDeck could be a big selling point.

The $2.99 ​​per month subscription already seems to be aimed at people who use Twitter professionally. So, the Pro version of the app would fit right into the feature pack of the service.

There is, of course, a counterpoint to this theory: Twitter Blue is not ad-free. This fact even makes up for it two points in the FAQ for the service. So how would the ad-free TweetDeck be proof that it’s about to be part of Twitter Blue?

It’s a valid question, but honestly I’m more convinced by this contradiction — with TweetDeck as a Blue feature, Twitter would offer its paying subscribers a way to get an ad-free experience without having to evict them from its web mobile apps. It’s a bit of a win-win (at least for Twitter).

Twitter said it had “nothing to share about it at the moment” in response The edge‘s questioned whether it has any plans to monetize TweetDeck and it hasn’t announced an official launch date for the TweetDeck update yet. When it comes though, I suspect it’ll be billed as a great new benefit for Blue subscribers. (And given how much my colleagues love TweetDeck, I also suspect that if this happens, there could be some new subscribers to the service.)

https://www.theverge.com/2022/3/30/23003897/tweetdeck-paid-feature-twitter-blue-subscription-pro-power-user TweetDeck could become a paid Twitter Blue feature

Fry Electronics Team

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