“Twitch isn’t the place to grow your audience” – MoistCr1TiKal’s talent agency shares tips on making it big

Content creation is big business, but it’s difficult to break into this scene with millions of people trying to break into the space.

There are numerous types of content across a variety of platforms, and figuring out what’s the right place for you can be difficult.

The Mana Talent Group advises and creates sponsorship deals for their streamers.


The Mana Talent Group advises and creates sponsorship deals for their streamers.Credit: Mana Talent Group

Still, there’s a lot of money out there in streaming and video, with the top creators making millions.

One of those creators, Charlie “MoistCr1TiKaL” White, started a talent agency with his friends to give aspiring creators the best chance to make it.

His company, Mana Talent Group, receives 15% of streamers’ earnings in exchange for marketing, consulting, and securing sponsorship deals.

This is one of the best rates on the market right now, with competitor 100 Thieves recently admitting it sometimes takes up to 85%.

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Speaking to GLHF, Mana CEO Matt Phillips explains, “If you (the company) get to a point where you need an extra 10% to survive, you have hired too much and are not running the company right, in my opinion after.”

He goes on to talk about a creator who worked with a company that took more than their share of the creator’s profits.

He said: “I can’t say who, but we had a client who signed up for a pretty big deal.

“When they realized what the deal was they mentioned they had previously accepted that deal but for $20,000 (£18,000) less than what they were getting now.

“The same deal, just less money from their previous company.”

However, it is easy for developers to sign up for these types of offers without being able to compare what other companies offer.

MoistCr1TiKaL recently addressed his fans on YouTube and admitted that his esports company Moist Esports is operating at a loss.

Phillips says he goes about it this way: “This is Charlie through and through, to be honest, but transparency worked because the community was able to rally and give us first place.

“But honestly, Charlie likes to do things like that — he’ll never say straight out, ‘Hey, you have to donate and send me money.’

“He looks for opportunities and does what he can to keep the players funded.”

Things seem to be even more challenging for content creators lately as Twitch has made a number of decisions that have angered fans.

The increase in advertising, slashing streamer salaries and failure to encourage smaller creators are threatening the platform.

Phillips believes YouTube Gaming could be the platform to take over the space, saying, “The next step is for YouTube to actually try and fight this battle.

“Finding streams on YouTube is terrible right now, and it doesn’t have the same feel as Twitch with its chat and community features.

“So I think it’s more about YouTube rising than Twitch falling – Twitch is already pissing everyone off, so if YouTube polishes their side a bit, it’s going to happen.”

More than that, he believes that Twitch is not where creators should start, but TikTok.

He explains: “Twitch is not the place to grow your audience. Anything less than a miracle will not help you grow there.

“TikTok is short-form content, which is a great place to grow and engage your audience so you have a new generation of people cracking this formula and learning how to play the game.”

In order for developers to achieve the greatest growth, Phillips recommends trying as many platforms as possible to find the one that suits them.

That’s the strategy Ninja has now implemented to stream everywhere at once.

Phillips says, “I would say the best thing is a cross-platform approach.

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“TikTok wants you to grow because that’s their platform — you have people reaching five or ten million followers on TikTok.

“You have to take that and essentially transfer it to other platforms. So if you’re streaming 40 hours a week on Twitch and not seeing any growth, that’s why.”

Written by Georgina Young on behalf of GOOD LUCK AND HAVE FUN.

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https://www.thesun.ie/tech/9528091/moistcr1tikal-mana-twitch-streaming-content-creation/ “Twitch isn’t the place to grow your audience” – MoistCr1TiKal’s talent agency shares tips on making it big

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