Billionaire Elon Musk’s social media platform Twitter has launched an “official” label for select verified accounts, including major media outlets and governments, at the launch of its new $8 premium subscription product.
A myriad of media outlets and government accounts rolled out the “official” label Wednesday afternoon.
Esther Crawford, Twitter’s early-stage product manager, confirmed that the revamped Twitter Blue subscription product, which allows paid users to wear blue ticks on their accounts, doesn’t actually verify users’ identities.
The lack of identity verification is likely to raise concerns about the possibility of people impersonating public figures.
Such concerns have already prompted Twitter to wait until after Tuesday’s US midterm elections to roll out the new version of Twitter Blue, tweeted Yoel Roth, Twitter’s head of security and integrity.
According to sources and researchers familiar with the matter, fake accounts for government officials are a recurring problem for Twitter around the world.
Not all Twitter accounts previously verified with a blue tick receive the “Official” label, and the label is not for sale, Ms Crawford said.
Accounts that will receive the official label include governments, trading companies, business partners, major media outlets, publishers and some other public figures, she tweeted.
Introducing a new label alongside the existing checkmarks “creates a confusing system” in which some, but not all, previously verified accounts are considered official, said Jason Goldman, a former Twitter board member who served as product lead for the early years.
“It’s a complete mess,” he said.
The official label comes after an internal push by Twitter political leaders who have had grave concerns that government officials around the world are unlikely and unwilling to pay for verified ticks, a source with knowledge of the matter told Reuters.
Twitter, which has lost many members of its communications team, did not respond to a request for further comment.
Ms Crawford added on Tuesday that Twitter “will continue to experiment with ways to differentiate between account types.”
https://www.independent.ie/news/twitter-introduces-official-label-for-some-verified-accounts-as-blue-tick-accounts-wont-have-identity-verified-42131565.html Twitter is introducing the “Official” label for some verified accounts because “blue tick” accounts are not verified as identity