Twitter’s new boss, Elon Musk, said the company is pausing the relaunch of its paid verification subscription until it’s confident it can stop impersonations.
Hold Blue Verified relaunch until there is high confidence in stopping impersonation,” the Tesla titan tweeted Tuesday.
Mr Musk also said in his tweet that Twitter may use a “different color check” to screen organizations.
Last week, the multi-billionaire and new owner of Twitter announced that the platform’s $8-a-month Blue subscription would be available again on November 29.
“Blue Verified punting relaunch by November 29 to make sure it’s rock solid,” he had said last week.
However, in a meeting with employees, he reportedly said that the rollout of the paid verification subscription would be put on hold until there was “high confidence” in protection against “significant impersonations.”
“We could start it next week. We might not,” Mr Musk said, according to The Verge.
Following his $44 billion acquisition of the social media company last month, the Tesla boss said he would change the microblogging platform’s verification system — and give everyone who paid $8 and subscribed to Twitter Blue a blue one give tick.
He had argued that adding this paid tier to Twitter would help weed out spam and fake accounts as they will not be willing to pay to get a foothold on the site.
However, shortly after the launch of the $8 subscription service earlier this month, the platform fell into chaos after several users purchased verified badges and began impersonating public figures and organizations.
“I miss killing Iraqis,” tweeted a “verified” account impersonating former US President George W. Bush, before pointing out the flaw in the new verification method: “You’re missing the 8th point Dollar. It’s a small price to pay to make this app completely unusable.”
Another fake tweet from a “verified” account posing as pharmaceutical company Eli Lilly appeared to affect its stock price.
“We’re excited to announce that insulin is now free,” the scammer tweeted, prompting the company’s shares to fall 2.2 percent.
The social media giant paused the launch of its Twitter Blue subscription service after the platform was swamped by a wave of such scammer accounts.
Twitter also responded by suspending thousands of accounts, including that of comedian Kathy Griffin, who had turned her profile page into a parody of Mr Musk.
The company also added and removed an “official” gray tick to distinguish between Twitter Blue subscribers and other important accounts, including government officials, corporations, business partners and major media outlets.
With these changes, the company announced that the meaning of the blue tick means one of two things: “Either that an account has been verified against the previous verification criteria (active, notable, and authentic), or that the account has an active subscription to Twitter Blue.” “
“Accounts that receive the blue tick as part of a Twitter Blue subscription are not reviewed to confirm that they meet the Active, Notable, and Authentic criteria used in the previous process,” Twitter said.
Mr Musk reportedly told staff at the new meeting that the company may need to give “institutions and companies” a “different color check”, adding that “this is something else we are considering”.
He said social media platforms will be vulnerable to bots and trolls “unless there is a payment barrier that significantly increases the cost of bots and trolls,” The Verge reported, citing a recording of the meeting.
https://www.independent.ie/business/technology/twitters-paid-verification-rollout-on-hold-till-significant-impersonations-stop-says-elon-musk-42163096.html Twitter’s paid verification rollout will be suspended until “significant impersonations” stop, says Elon Musk