Two-for-one ticket deals and other incentives to draw New Yorkers back to the arts.

The sound of a small jazz ensemble filled the Great Hall of the Metropolitan Museum of Art. Warm candles light up the space. At the museum’s American Wing cafe, Christa Chiao and Anna Lee Hirschi are sipping a glass of wine.

It was the first weekend of “Date Night” at the Met, an initiative to bring local visitors back to the museum Friday and Saturday nights with two-for-one cocktails, gallery chats and Free live music with New Orleans jazz bands, Renaissance groups and string quartets.

The museum’s efforts to attract visitors from the area return as many cultural institutions in New York worry not only about a decline in tourism during the pandemic but also about the continued struggle to attract visitors. draw the local crowd back. The Met is currently attracting the 62 percent of local visitors it did before the coronavirus pandemic, a change it attributes in part to the continued popularity of remote work.

“In this new reality, where many suburban residents are working virtual and don’t need to go to Manhattan, we, as cultural institutions, have to be creative and proactive,” said Ken Weine. encourage local tourists. a museum spokesman.

“The challenge facing the Met,” he said, “is really no different from a downtown small business.”

The Met isn’t the only artsy establishment trying to entice local visitors back into deals as the Omicron rise fades and the coronavirus outlook appears to be improving.

  • Lincoln Center recently announced a new one “Choose what you pay” The show sells tickets for its American Songbook series at Stanley H. Kaplan’s Penthouse, with a minimum ticket price of $5 and a suggested price of $35, in an effort to make its programming more accessible.

  • Museum of Modern Art announced This week, it will restart its free admission program for New York City residents on the first Friday of every month, from 4 p.m. to 8 p.m.

  • This year, NYC & Company, the city’s travel agency, Broadway NYC Week Extends – during which time audiences can get two-for-one tickets to most Broadway shows – for two more weeks, through February 27. Two-for-one ticket deals and other incentives to draw New Yorkers back to the arts.

Fry Electronics Team

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