Un Deux Trois shines as a hotspot for Hollywood kids formal wear

On most certain days, a parade of teenagers and young adults can be seen passing through the doors of the Un Deux Trois, a girls’ clothing store on Ventura Avenue in Studio City. Hunted for prom dresses, bag dresses and a wide range of accessories ranging from kitten heels to sparkly studded belts, these customers are always on the lookout for the perfect outfit, whether it’s batman costume, evening gown or black lace-up Hollywood soiree. One of the few boutiques and brands, catering to girls aged 7 to 16, Un Deux Trois boasts a customer base that rivals Spago or Stage Deli.

Among the store’s most notable shoppers over its 20+ year history are: Lindsay Lohan, Noah Cyrus, Apple Martin, Ariel Winter and JoJo Siwa.
Enter Un Deux Trois, and it is immediately clear why the store and its fashion line have been so successful in a sea of ​​clothing brands: when it comes to high-end kids and teen fashion, they are The only game in town.

Founded by husband and wife team Beverly and Colin Shorkend, South African immigrants with fashion business roots who moved to the United States in 1986, the store prides itself on having everything made to order, all in Designed and sewn and handcrafted in Los Angeles.

“We’ve dressed every star who’s ever been to Hollywood – they’ve spruced up the dressing rooms of Un Deux Trois,” says Beverly. “My first stars were Mary-Kate and Ashley Olsen when they used to do little videos of themselves – they used to come into our dressing room to try on clothes when they were about 6 or 7 years old.

“This is right after ‘Full House.’ They started to develop a sense of style through us.

“Quite a few young stars we’ve dressed, you name them, we’ve dressed them: Bella Thorne, Storm Reid from ‘Euphoria’; Sylvester Stallone’s daughters grew up wearing our clothes; Heidi Klum’s daughter. There are too many to name.

“One day, Steven Spielberg was standing at the counter. He came with one of his daughters. And the girl who was working for us didn’t know who it was.

“We train our staff to always ask for people’s names and write down their information. And she said, ‘maybe your last name?’ And he said, “Spielberg.” And she asked him to spell it out.”

One of Un Deux Trois’ most “exciting” moments, Bev-erly notes: dressing Sasha and Malia Obama for the January 2009 presidential inauguration.

Beverly said: “They were both wearing our dresses, and they were photographed in People magazine. “That’s probably one of our highlights.”

The Shokends’ daughter, Cydney Delemo, is now a manager and part owner. She or one of the Shokends is always at the store.

An indisputable fact, Delemo notes: “If a mother likes a dress, her daughter will hate it.”

Whether choosing an outfit for a movie premiere or a cousin’s birthday party, the important thing, Beverly says, is that “mom and grandma are really pleased with the outfit, as well as the little girl.”

“Sometimes the best time is when the kid walks in with his arms crossed because he doesn’t want to be there,” she continued.

And then, at the end of the experience, it’s normal for the two of you to walk around holding the girl’s hand and telling her how much she loves her mother. When you can see a kid coming out of the dressing room and she starts to turn around, we know that’s when we’ve found the dress. We know we’ve done our job.”

Visit the store at 12417 Ventura Blvd., Studio City, udtfashion.com

https://variety.com/2022/awards/spotlight/un-deux-trois-hollywood-kids-formal-wear-1235164664/ Un Deux Trois shines as a hotspot for Hollywood kids formal wear

Fry Electronics Team

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